The SmallBizLady Buzz - Issue 144

Do you have new pitch for 2023?

Now that the new year has kicked off, we are back out at conferences and networking events. Before you hit your next business gathering, one of the best things you can do is sharpen a new answer to the question,?”What do you do?”?In the fast-paced, ever changing, dynamic world, you must be quick to capture someone’s attention. Remember, everyone only wants to know what is in it for them.

When crafting your pitch, ask yourself four questions.

1. Who are you and who benefits from what you do?
2. How is your product or service unique?
3. Do you have any credentials to brag on. (Industry experience, book author, major clients, years in business, etc.)
4. What would make you choose your own company as a client?

If you do your homework, when you get a chance meeting with a target client in an elevator—you’ll be ready.

This week’s featured post:?23 Steps to Launching a Freelance Business in 2023

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23 Steps to Launching a Freelance Business in 2023

If starting a freelance business is on your list of 2023 goals, you’ll need to get a few things in place first. In this post, I will walk you through the steps you need to take to launch a successful freelance business this year. By the way, I teach an online course on how to?Become Your Own Boss, which would be extremely helpful as you start on this journey. Live classes begin on January 31, and I’d love to see you there! Continue reading....

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Grow your revenue & relationships

Use?Salesmate’s CRM?to grow your revenue & your relationships. Salesmate offers simple, personal, and productive experiences that allows you to manage your entire sales process with one piece of software. You can strategize the best outreach strategy with new prospects and streamline communications with existing clients. Salesmate is an excellent choice for small and medium businesses looking for an incredibly powerful CRM platform.

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Podcast: What You Need to Know to Buy or Sell a Business with David C. Barnett

Check out this recent podcast here:?What You Need to Know to Buy or Sell a Business with David C. Barnett

David C. Barnett is a serial entrepreneur who works with business owners looking to buy or sell businesses. After a career in ad sales, running a commercial debt brokerage house and helping to finance many small- and medium-sized businesses, Barnett sold dozens of businesses for others while also managing his own real estate business which led him to become a private investor.

Barnett regularly consults with professionals and banks on business and asset values. He works with entrepreneurs and would-be entrepreneurs worldwide who are buying, selling, or trying to improve their businesses. We talked to David C. Barnett, about how to understand the true value of your business and the pros and cons of buying and selling businesses. You can get more information about him at?www.davidcbarnett.com

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Did you miss me on Fox 29 Philadelphia last week talking about New Year, New Business?

Check it out here:

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Speaking of Starting a New Business in 2023….

Don’t miss my free webinar,?From Side Hustle to Full Time Entrepreneur, TOMORROW,

Thursday, Jan. 12 at 5pm ET.?Reserve your spot now!?I’m going to give you my secrets to successful side hustling, getting your team together, and building sustainable business revenue, so that you can design the life you really want this year. Sign up TODAY!

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Melinda F. Emerson,?“SmallBizLady”?is America’s?#1?Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of?#Smallbizchat?LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months, Revised and Expanded?and?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.