The SmallBizLady Buzz - Issue 131

Are you ready to rock the Recession?

We are now in a Recession, and things are getting tight. Everyone is cutting unnecessary spending, and you do not want your contract or product to become optional, so here are a few suggestions to engage existing customers.

Look for ways to add value, not price.?What are some value adds that you can add to a contract or service that won’t hurt your bottom-line too much. If you own a smoothie place, could you invite customers to add an extra energy boost for free. If you sell services, could you offer a longer warrantee, could throw in some extra product samples, swag or goodies in a shipment to a customer.

Ask for the budget before preparing a proposal.?Demand the budget, then make a decision based on your costs and profit needs, if you can work within their budget. It must make sense; you are not running charity.

Keep investing in marketing.?Often when times get tight, folks cut back on marketing. Don’t make this mistake. Invest in your business marketing. First, look at what marketing initiatives you’ve done that worked well and do more of that. Test new ideas. You can always invest in remarketing ads. These track people who visited your website.

Keep in touch via email.?One of the best ways to keep your brand in front of your customers is with email marketing. Create a new lead magnet to grow your email list. Launch a monthly or weekly newsletter. Include at least one helpful tip or article, and let them know about the sales and bundle offers that you’ll make during the holidays.

You must make sure that you are paying attention. Recessions tend to last 11-18 months, and you want to be one of the businesses to win big this time. The end of the year will quickly be upon us. Get ready NOW!!

This week’s featured article is How to Determine Your Marketing Approach.

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How to Determine Your Marketing Approach

There are numerous marketing methods available to small business owners today. What marketing approach will you choose?

• Will you build a brand on social media? If so, which platforms will you focus on??
• Will you attend industry trade shows or give out flyers on the street??
• Will you send direct mail or make cold calls??

The point is there are endless ways to market a business. Continue reading....

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Podcast: How to Boost Your Sales with Internet Marketing with Paul Getter

Checkout my recent podcast: How to Boost Your Sales with Internet Marketing with Paul Getter

Paul Getter, The Internet Marketing Nerd, was broke in 2009, struggling and delivering phone books out of the back of his car. After teaching himself about the power of internet marketing, he created The Internet Marketing Nerd and quickly became one of the most sought-after marketing experts in the world.

He has spent over a billion dollars running ad campaigns for himself and his clients and has scaled numerous businesses to eight figures. Today, Paul will break down the selling secrets of building a business online. You can get more information about him at www.PaulGetter.com

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Today is the day that we're live on Facebook, Twitter and Youtube at 8pm ET.

Don’t forget to join us at 1pm ET today for #SmallBizChat Live on my SmallBizLady FB Page or YouTube Channel. We’ll be celebrating National Women is Business Month with guest experts Angela Durant, Melanie Deziel, and SCORE V.P. Betsy Dougert.

And It’s not too late to sign up for tomorrow’s (Oct. 6th) FREE Webinar, 9 Sales Funnels Every Small Business Owner Needs at 5pm ET. We’ll be talking about how to be more effective with email marketing. Space is limited. RSVP today .

About our guests:

Angela Durant?is a Brand Strategist and the Founder of the Be Brilliant Movement where she helps established Business Owners and Brave Entrepreneurs build their brands from the inside out, so they own themselves, run profitable businesses and they’re positioned to make a significant impact in the lives of others. A talented speaker and master storyteller, Angela has the ability to inspire companies and individuals to take action and show up powerfully in business and in life. For more information: https://bebrilliantmovement.com

Melanie Deziel?is a keynote speaker, author, award-winning content creator, and the best-selling author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at TheConvoy.com, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Her second book, “Prove It: Exactly How Modern Marketers Earn Trust” comes out in October 2022. For more information:?www.TheConvoy.com

Betsy Dougert?serves as Vice President of External Relations for SCORE, a resource partner of the U.S. Small Business Administration that provides free business mentoring and education through a nationwide network of 10,000 experienced volunteers. Her ten years of experience in marketing and communications have built brand awareness and inspired increased investment for educational institutions and non-profits. Betsy leads SCORE’s national public relations, social media, government relations and alliance partnerships. For more information,?www.score.org

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Melinda F. Emerson,?“SmallBizLady” ?is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of?#Smallbizchat ?LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com . Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months, Revised and Expanded ?and?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.