The SmallBizLady Buzz - Issue 123
Melinda Emerson, MBA
America's #1 Small Business Expert | Speaker for the US State Dept. | Business Coach | LinkedIn Top Voice | Author
If your digital marketing strategy hasn't been improving your company's bottom-line, there are 5 reasons why your strategy isn't converting leads or sales.
You are Spreading Yourself Too Thin
You need to know who your best target customer is, and it’s critically important to know where your niche customers spend on time online. Every business owner has limited time and resources. So that means, you only need to invest time in one or two social media sites to engage your target customers.
You're Not Using SEO
Search Engine Optimization is all about driving organic search traffic to your business website. When implementing a strong SEO strategy, you produce high-quality content that's regularly updated and relevant to your target customers. Each piece of content is keyword-optimized, including the headline and description to be the answer to your target client's issues, which drives web traffic.
You Forgot the (Social) in Social Media
You need to have a strong social media presence, but you need to focus on engagement, not friends or followers. A strong social media presence is engaging. How can your nurture your audience?
Your Content Isn't Customer-Focused.
If you're only focused on search results, and not on your target audience, you will have a tough time creating raving fans who gladly share your content and coming back to your site regularly. People are looking for actionable content that helps them solve a problem. Keep your customers top of mind as you think about the content topics you want to address.
You're Not Leveraging Your Analytics
One of the best ways to improve your digital marketing strategy is to review your website analytics on a monthly basis. If you don't review your analytics regularly, you won't know what marketing activities are driving visitors to your website or which type of content appeals most to your target audience.
If you tighten up these issues in your business, your social media marketing efforts will convert at a much higher rate.
Check out this week’s featured article:?14 Steps to Effective Sales Outreach Strategy
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14 Steps to Effective Sales Outreach Strategy
There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must:?
And these are just?a few?elements of an effective sales outreach strategy. The customer is making a judgment on you from the moment you make contact and begin the selling process.? Continue reading....
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领英推荐
Rank Faster.
CanIRank is a super-detailed keyword difficulty tool. Unlike most free SEO tools, CanIRank doesn’t give you generic advice like: “This keyword is really competitive” or “This keyword has low competition.” Instead, it tells you whether or not you can rank for that keyword. Best feature is "How can I rank better for a word." CanIRank isn’t just for sizing up the first-page competition. It also gives you suggestions that can help you rank for a specific keyword.
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Podcast: Becoming an Entrepreneurial Warrior with Zachary Green
Check out this recent podcast here: Becoming an Entrepreneurial Warrior with Zachary Green
Zachary Green’s is a serial entrepreneur and business coach. His time in the military, then as a firefighter, gave him the resourcefulness, integrity, and grit to become a highly successful entrepreneur and best-selling author. Taking risks, trusting himself, and never letting go of his dreams drove him to create, produce, market, and sell a product that saves lives.
He built a $30 MM business was named Entrepreneur of the Year by the Ohio Chamber of Commerce. Zachary’s entrepreneurial journey has been featured on Yahoo.com CNN, USA Today, CBS, and many other major news outlets. In today’s episode, Zachary shares the importance of being able to recognize your own limitations, and learning to step aside and allow others to come in and help you scale your business. check out his book, Warrior Entrepreneur: Lessons From The Battlefield To The Boardroom.
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When is the last time you updated your business library?
Grab my latest books: Become Your Own Boss in 12 Months, Revised and Expanded and Fix Your Business today for just $35 + Shipping. With the recession upon us you want to be equipped to develop a plan to thrive. Whether you are just starting out or a seasoned business looking for a new niche, these books are a roadmap to success.
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Melinda F. Emerson,?“SmallBizLady”?is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of?#Smallbizchat?LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months, Revised and Expanded?and?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.