The SmallBizLady Buzz - Issue 115

6 Things to Keep in Mind When Building a Brand for Your Small Business

When it comes to naming your business and building a brand, there are lots of things to consider. Keep these 6 things in mind.

Be Meaningful:?Your business name and your brand imagery should convey what your business does or invite you to tell a compelling brand story.

Check the Protectability:?Do your research to avoid legal and trademark issues. Just because your legal name is registered in your state does not make it trademarked. You need an IP lawyer to assist with that to make sure you can use your brand name.

Be Memorable:?Your brand must be memorable. Use at least two brand colors and hire a professional to help you build your brand identity. You want to build a brand that people know when they see it.

Consider Transferability:?Choose a brand name that people can say and spell. Avoid numbers or strange spellings. Don’t name your business something that won’t translate well in other languages and cultures.

Test Likeability:?Your brand must appeal to your target audience. Use brand colors and a professionally designed logo that leave a positive impression of your business. Use a focus group on social media to give you feedback on your branding.

Consider Adaptability:?Develop brand elements that can stand the test of time. But be willing to give your brand a facelift or a new color story if needed.

If you are trying to redesign your brand or name your new business and product line, keep these tips in mind.

If you are looking for a great read to grow your skills this Summer, read this week’s featured post:?SmallBizLady’s Summer Reading List 2022

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SmallBizLady’s 2022 Small Business Summer Reading List

Now that we are free to move about the country, hopefully, you’ll be able to take a little time off away from all your technology and get some rest. While you’re at it, grab a good book or two to help enlighten yourself along the way. Here is my 2022 Small Business Summer Reading List for small business owners and entrepreneurs. Continue reading...

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All you need to do is show up at the right time.

Acuity is an online appointment scheduling software that allows you to share your real-time availability, allow people to self-book and you can process payments. No more emailing back-and-forth trying to schedule appointments. Clients can schedule appointments, pay, and complete intake forms online 24/7.

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Podcast: Ecommerce Strategies for SmallBiz Success with John Lawson

Checkout my recent podcast: Ecommerce Strategies for SmallBiz Success with John Lawson

Ecommerce expert, John Lawson, is the go-to authority for online selling success.. He is a multi-award-winning social commerce strategist and sought-after keynote speaker who has traveled to five continents to address thousands of business leaders and entrepreneurs.

John has achieved the Platinum eBay Power Seller status and was the top-rated Merchant and Small Business Influencer of the year. John joins me to describe how to successfully navigate the Ecommerce world as a small business. For more information: https://coldericemedia.kartra.com

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Today is the day that we're live on Facebook, Twitter and Youtube at 8pm ET.

Tonight, we'll do #SmallBizChat LIVE with three guests. You can see it live on my SmallBizLady Facebook Page, Twitter, or Youtube at 8pm ET sharp. We'll discuss?How to Actually Make the Changes You Already Know You Need to Make?with Barry Moltz, @BarryMoltz on Twitter,?How to Win Federal Contracts Without Writing Proposals?with Sirena Thomas, @mission500K on Instagram, and?How to Grow Your Business Leadership?with Molly Gimmel, @MollyGimmel on Instagram.

About our guests:

Small business expert?Barry Moltz?gets companies unstuck. He is the author of 7 business books, a family business advisor, and an M&A consultant. His latest book is?Change Masters, How to Actually Make the Change You Already Know You Need to Make. Barry also hosts “The Small Business Radio Show” on AM820 In Chicago. For more information:?www.Barrymoltz.com

Sirena Moore-Thomas?is the CEO of The Highmark Group LLC. She is an accomplished Mompreneur, Author, Speaker and Strategist affectionally known as The Destroyer of Comfort Zones! Despite being a teen mom of twins with no college degree, she has led several multimillion-dollar businesses, won hundreds of Federal Contracts, and continues to empower business leaders around the world. Sirena's entrepreneurial accomplishments have been featured in?The New York Times, NBC Nightly News, Black Enterprise Magazine, Essence Upscale Magazine, BET. For more information: www.SirenaThomas.com

Molly Gimmel?is highly respected entrepreneur, speaker, advocate, and author of the new book?Master Your Mindset: How Women Leaders Step Up. As co-founder and Chief Executive Officer of Design To Delivery Inc. (D2DInc), she provides program management support services to Federal government agencies. In 2021, she founded the Vellamo Leadership Institute to help women become better leaders. She served on the Board of Directors of the National Association of Women Business Owners (NAWBO) from 2014 to 2020. She also serves as a delegate for the United States on the W20, the G20’s working group on women's issues, and is a member of the Advisory Board for the George Mason University Women in Business Initiative. For more information: www.mollygimmel.com

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Use the Summer to Beef Up Your Selling Skills

Don’t forget to take advantage of my anniversary special offer over at SmallBizLady University . Through June 30th, take a $100 off all 6-week online marketing courses. Use the code SBL100 to sign up for How To Sell an Market Online, Social Media Selling or Ultimate Guide to Email Marketing.

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Subscribe and don't forget to leave a comment below!

Melinda F. Emerson,?“SmallBizLady” ?is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com . Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months, Revised and Expanded ?and?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.