The SmallBizLady Buzz - Issue 108

Do you need it to start raining money in your business?

Here are my 5 favorite tactics to increase your cash flow fast:

#1 Create a flash sale offer.?Urgency always encourages folks to take action. Put a popular item or service on sale with a specific deadline 48 hours or 1 week etc. Then, send an email blast to let your customers know it’s available, and not for long. I would create a series of 3 emails to your customer list.

#2 Provide an incentive for pay-in-full orders.?With your flash offer, give clients a bonus for paying in full upfront. Make it worth their while, so start with a 10-15% discount or an extra month of service free.

#3 Reach out to previous customers for a referral.?If you have happy customers that would work with you again, ask for a referral. They’ll be happy to introduce you to a colleague inside their company in another department or a colleague outside the firm. They might even have a new project themselves for you.

#4 Create a Target List.?Identify specific sales targets that you want to pursue. Start looking through your LinkedIn to see if you have 1st or 2nd connections to anyone at these companies. Then start sending messages and asking for introductions.

#5 Charge rush fees.?Don’t be afraid to charge10-15% more to handle last-minute rush requests. And don’t forget to mark up your shipping fees.

If you start using these tactics, the revenue will start rolling in.

Did you know that publishing content is a great way to attract customers? This week’s feature article is?How to Create a Repurpose Strategy for Your Best Content.

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How to Create a Repurpose Strategy for Your Best Content

Repurposing content is one of those content marketing strategies that everyone should be doing, but most people forget. The idea of recycling a quality post to use in other types of content is a great opportunity. This article will share advice for creating a repurpose strategy, including why you should do it and what content is best for repurposing. Continue reading...

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Delight your customers with effortless customer service.

Freshdesk is a help-desk platform that connects your customer support team so it can effectively serve your customers with ease. When a help ticket is opened, all team members can see the ticket. Freshdesk displays which agent is working on the ticket, the status of the ticket, as well as internal notes about the issue. If a help ticket is filed concerning a customer and that customer contacts a member of your team, any member of your customer support team can quickly look up the ticket details and resolve the issue. They offer a 21-day free trial.

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Podcast:?The Art of Selling Your Business?with John Warrillow

Check out this recent podcast here: The Art of Selling Your Business with John Warrillow

John Warrillow is a best-selling author and founder of The Value Builder System. His team helps businesses worldwide to build the value of their company using his software system and a team of independent advisory experts.

His best-selling books include?Built to Sell: Creating a Business That Can Thrive Without You,?The Automatic Customer: Creating a Subscription Business in Any Industry, and his latest is?The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. In this episode, John reveals the one thing that makes a company more valuable and how you can happily exit when selling your business. For more information: https://builttosell.com

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Join Me on May 5th at 5pm ET for National Small Business Week and a Special Webinar Sponsored by RUBY

How to Sell and Market Online

We’ll discuss how to build your brand, a customer base, customer experiences that drive referrals. You don’t want to miss it. May 5th at 5pm ET. Space is limited. REGISTER TODAY!

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Melinda F. Emerson,?“SmallBizLady”?is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months, Revised and Expanded?and?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.