The SmallBizChat Podcast: Local Marketing Strategies with Brian Ostrovsky
Melinda Emerson, MBA
America's #1 Small Business Expert | Speaker for the US State Dept. | Business Coach | LinkedIn Top Voice | Author
Brian Ostrovsky is the Founder and CEO of Locable, a web platform that helps community organizations, businesses, and nonprofits with local marketing, collaboration, and cross-promotion. As a marketing strategist and business technologist, Brian uses his passion for technology to help build communities and promote local businesses. He holds a Bachelor of Arts degree in Business Administration and Consumer Behavior from Azusa Pacific University and a Master of Business Administration degree in Business from The Foster School of Business at the University of Washington. Brian is the author of the book,?Marketing 3-4-5,?which helps people understand effective marketing techniques to transform their business.
Today, Brian joins me to share the power of local marketing and how it differs from online marketing. He reveals how you can take advantage of the enormous amount of local searches made every day and common mistakes to avoid in local marketing. He details the process for improving your local SEO and outlines what you will need to invest. Brian also divulges how to proactively seek reviews for your small business and what geotargeting advertising is, as well as how to utilize it for your business.
“Reviews are this magical opportunity to get customers to talk about you in their own words.” – Brian Ostrovsky
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Want to learn more about how to become your own boss and succeed as a small business? Check out my blog and podcast over at SucceedAsYourOwnBoss.com
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3 年Thanks for sharing this article, Melinda
I appreciate the opportunity to visit with you, we both spend a lot of our time helping small businesses avoid failure and showing folks how they can be effective at marketing is near and dear to my heart. Marketing seems daunting but the future is bright when small business owners take simple steps to move their marketing forward. Proud to support these efforts at Locable #TakeBackLocal #Marketing345