Are the small websites near to its death?

How often do you visit an IMD website to check the weather condition or when was the last time you logged into a website to hear music, read or even to shop? These are some of the routine tasks we perform on a daily basis while being at home or even while working or travelling.

 Today, we barely visit a website to complete any of these tasks. In fact, we got plenty of well-structured apps, amazingly responsive search engines and engaging social networking sites to fulfill all our needs. They make our life easy, save time, consumes less data and so on. Plus the AIs are already on up to everything. Just ask them and the task will be done in no time.

 So, why do we need a small website for? And does that mean the small websites are nearing its death?

 Earlier, the marketing and advertising strategies were based on and around the websites. Whenever we needed to know about a company or even an organization, hospital or anything for that matter, we used to look for its websites to accumulate more information about them. In fact, we’ve been relying on this structure since years. With unique page-based experiences, giving all the details we needed about a particular entity, the websites had been serving great so far.

But now, with the latest technologies and especially with the introduction of AIs -- which is working great since its beginning -- the websites are on the verge of losing its values or at least becoming obsolete by every passing day. And here’s how?

 Today, we spend most of the time on social media. Even businesses have realized its prowess and are shifting its base to the networking sites. Same goes with schools, colleges, hospitals and any local business store. They are shifting their businesses and marketing strategies to the social media and apps rather than creating a whole new website.

And why not? Social media business pages are rendering greater business with its wider reach. The impression and visibility possibilities are also higher on a social media than a typical website lying around in some corner of the internet.

 Besides, the reliability of a website development company is also a concern. With the websites, comes the responsibilities of renewing, maintaining and updating, which requires much more effort. On the other hand, updating a social media page is a child’s play.

 Search engines are another powerful tool that is keeping people occupied with satisfying their needs and curiosities. Search anything on the web and you have your answer with smart AIs filtering the whole shebang to give you exactly what you are looking for.

 Also the digital assistants that come with every smartphone these days are super smart. You don't even need to write, just ask anything using your voice and get the most relevant results on the go.

The Google’s Knowledge Graph is another revolutionary development. The search engine giant is putting all effort to make the user experience unforgettable and remain on the top of the industry. The Knowledge Graph has been an impressive and reliable feature for anyone looking for quick answers to their queries. You might already have been using it -- remember getting those instant responses to your questions in tiny boxes on the top of the page.

 While they aren't impacting the organic traffic, with the instant and exact responses, the need to visit a traditional website ends. The Knowledge Graph alone can’t replace the websites, but it may work in conjunction with other factors to advance its deaths.

Also, when you look for something on the internet, a subdomain or a micro websites also known as responsive or mobile friendly page appears. These pages work much faster than a regular website and provide greater experiences. They don’t need much data to open and are very user-friendly.

The other reason the small website may become futile in coming days is, the apps. They work better than a website and are stored on the device unlike websites. Apps are easy to use and come with some other advantages too. Hence their usage statistics are increasing. The mobile usage is overtaking the desktop usage and it is still on the rise.

 The embedded functionality is also on the rise. While Google has been integrating checkout pages, the Facebook has incorporated search engines and full-fledged content pieces to keep users engaged for a longer period. As these handy options are keeping users occupied, the need of visiting a traditional website is decreasing.

 But, are these new tech developments really enough to replace the traditional small websites? It's just a passing thought. Everything evolves with time. We may not need the small static websites, but they have their own importance and may remain relevant in future. Or who knows the future of the technology?