Small towns may look different on the outside, but it is people that make them feel alike
The more things change, the more they remain the same. I am forever reminded just how special the relationships in small towns can be.
Since we launched the first season of our Small Business Revolution – Main Street series and introduced the public to Wabash, Indiana, I am asked frequently how filming for the second season is going. “How is Bristol Borough?” “What is it like?” “How different is it from Wabash?”
For the first question, that has been difficult for me to answer. There are obvious differences between the two – Wabash is a more isolated, quiet and unassuming rural community in the heartland of America while Bristol Borough, Pennsylvania is very East Coast, suburban and self-described as "gritty."
What I found though, this week in particular as we traveled back to check in with the Bristol Borough business owners, is that a small town is a small town is a small town. People rally around each other when needed.
This week, one of the small business owners featured on season 2 (to be released this Fall) underwent a crisis. I can’t give away the details since it will appear in a future episode, but I watched community leaders and other small business owners open their hearts, and in this case their doors, to one of their own to ensure this business remains local, and viable.
In the course of 48 hours, one business owner stared down a crisis that threatened his livelihood and his family. When one moment it looked as though he would have to close, only a few hours later the local business community came forward with a solution that proved to be more workable and sustainable for this business in the long run.
At the same time, I’ve also watched local entrepreneurs devote their time and talents to ensure our Small Business Revolution projects will thrive. Mycle Gorman has dedicated hour upon hour of his interior design and architectural expertise to our projects throughout their Main Street. Ron McGuckin has come forward with legal help and advice to keep local businesses dialed in. Bill Pezza has jumped to help organize efforts with every call from our office.
What is Bristol Borough like? Bristol Borough is the complete opposite of Wabash and exactly the same. Physically, they look nothing alike. Yet when it comes to communities caring about one another, they are identical.
The business community in Bristol is integrated and connected and devoted to the good of the entire Main Street. They want each business to succeed and they bristle when they see someone treated poorly or unfairly. They open their doors, greet everyone by name and they are always welcoming.
The essence of any Main Street in any small town isn’t what the buildings look like or the makeup of the street. It is the people who open their small businesses each day and put their hearts out for you to see just who they are. Bristol Borough is the kind of small town we all love, one that needs a little boost but is already well on its way to greatness, thanks to the people who call it home.
Progressive HR Leader
7 年I love Bristol! Grew up there and only live a few minutes away now, but I go back almost every weekend with my daughter just to walk around. Some very exciting things are happening all at the same time and I can't wait to see this series!!
Empowering Businesses with Digital Marketing and Web Solutions
7 年Go Bristol Borough, 2017 winner of the small business revolution. Bristolians rock!
This is such an amazing campaign Amanda. So proud of you!
It is amazing the insights we are gaining from the work you are putting with the Small Business Revolution program. We look at spreadsheets and percentages and Data which is very very important. It is always good to remember that it still centers on person to person.
Innovative Brand Marketer, Passionate Leader, StoryTeller + StoryMaker, Problem Solver
7 年We are truly blessed to be working with you on this initiative.