“SMALL TALK IS A BIG PROBLEM.”

Networking not really your thing? You’re not alone. This is the final instalment of our series on how to network the sh*t out of your next event. If you missed the first two instalments, catch up on them below. 

Network it Like a Boss is a series by SheSays Amsterdam where we shine a light on workarounds for the more intimidating side to making connections and working the room. This week we’re focusing on mastering small-talk and how to DTR* post-event.

You said hello, you learned their name, now what? The awkwardness of not knowing what to say next can be easily avoided with a bit of preparation.

Make sure you warm-up. An hour or so before your event, talk to friends and family or do something social that puts you in a good mood.

Wear an icebreaker: a suit that makes you feel powerful, a canvas bag from your favourite bookstore, a blazer over your favourite band t-shirt. Basically, wear a conversation starter that tells others a bit about your personality. You’ll naturally standout and if someone takes notice, it’s an easy conversation piece.

Catch up on the news. It may feel a bit obvious but having an interesting hot topic or two in your back pocket might be exactly what you need to move past an awkward dip in conversation. Even better, find articles or news relevant to the industry or theme of the event.

This is the most crucial part of networking. The relationship seed has been planted and now you have to water it and give it sunlight in order for it to grow. This means follow-up. A ‘nice meeting you’ message goes a long way.

Connect over LinkedIn, send an email, or if you were lucky enough to get a number, call them. (A scary thought, yes, who calls each other anymore? But usually if someone gives you their number, it’s okay to dial it.)

Tell people how much you enjoyed meeting them, show appreciation for any advice they offered, and express that you would like to keep in touch.

You can even propose a video chat or invite them for coffee. But remember to value that person’s time, be clear on your purpose for meeting. Maybe you just realized you could help with something they mentioned at the event, or you would like to learn more about their career path, or even to get their opinion on a project you’re working on.

 If you don’t get a response right away or they’re too busy for a meetup, it’s okay. Try not to take it personally. Your network still got a little bit bigger and there’s always a chance you might connect again in the future.

*Define the relationship.

Network It Like a Boss - a series from SheSays Amsterdam, powered by futurefactor. Words by Tiffany Chung