Small is the new big!

Small is the new big!

Jose Del Cueto Jose Del Cueto

Jose Del Cueto

President/CEO DMG Solutions

发布日期: 2021年12月6日
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Linear TV is settling into a post-pandemic trend of?smaller audiences?but?higher consumption?as daily reach declines but minutes watched rise. At the same time,?sports content, one of over-the air-TV's biggest drivers, has seen a?continued decline?in viewership as many sports leagues?shift to streaming?and fans move to?short-form?highlights.?This follows a?surge in audiences?and viewing last year which has since?eased.?

There is no?doubt that linear TV will continue to be the single best way to build a brand. However, when the audiences?continue to shrink,?advertisers are going to have to keep finding their audiences wherever they are…GO CHANGE!!!





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