Why Small Goals Do NOT Inspire Visionary Leaders and CEOs

Day 2 of 8 - The EXPAND? Method

X = X-Ray Vision  

(This 8 day series is specifically designed for coaches/consultants/strategists who are making between $200-300k annual revenue and wish to scale their business without screwing up what is already working or turning to paid ads as the answer.) 

The Joyful CEO? Success Path graphic will serve as your visual anchor and teaching tool for this content series. The EXPAND? Method is our unique process we use to help our clients expand their already-working-business without burning out or imploding. 

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What does it mean to zoom into your X-Ray Vision, as a Joyful CEO?, so you can EXPAND your business beyond what you ever thought was possible? 

I completed a statement once, when I was doing some “money mindset work”. The statement started like this: Having less money than I want tells me…

And my stream-of-conscious-completed-statement read: Having less money than I want tells me…the vision isn’t clear. 

This was a huge revelation for me, as a CEO Leader, and in my own personal development. It confirmed everything I “sorta” believed - and, for the past few years I have adopted this as THE PATH to more abundance, clients, impact, and vacations. (I mean let’s be real - I do love to travel, and this business allows me to do as much of that as I want. It’s part of my X-Ray Vision!) 

Simply put, when the vision is clear AND compelling, the money flows. 

We have often heard that we overestimate what we can accomplish in a day, and underestimate what we can accomplish in one year. I believe this is absolutely true - and this is why we work with our Joyful CEO? clients on their THREE YEAR VIVID VISION. 

This is not just another exercise. It is not busy work, or scrappy, half-written mission statements, or empty-feeling vision board work. 

After we develop your THREE YEAR VIVID VISION, it becomes YOUR MAP for the following components and how they will FEEL as you expand into your fullest expression (yet) as a brand/company. 

• Core Values
• Culture & Spirit 
• Team 
• Communication
• Community
• Leadership
• Customer Service
• Programs
• Profitability
• World-Class Content
• Events
• Media 
• Systems
• Brand Image
• Family and Friends

Above all, please remember this: Small goals do not inspire true Visionary CEO Leaders. We get bored with them. What we need is a VIVID VISION that sets our soul on fire for the better future we envision. We need a VIVID VISION that encourages us to innovate and stretch our imaginations. 

The impact of zooming into your X-Ray Vision is that you become crystal clear on what is yours to do, and what is not, based on the future trajectory of your company. You also have language around the FEELINGS that have been whispering to you for so long –and that means it’s time to create a MOVEMENT. 

Movement Messaging becomes the mantra at this part of the The EXPAND? Method, and we dive into these key questions:

• What is the movement you are creating? 
• Who are you inviting to join your community? 
• And how will you increase your impact by focusing on community-building and a #RelationshipsFirst philosophy at the center of it all? 

The main mistakes in this part of expanding your business are:

• You are not clear on your THREE YEAR VIVID VISION. So, you continue making decisions based on where you are now, instead of future-focused decisions. This means you will most likely never expand into the brand vision that currently tugs at your heart. 
• You continue with the “same ole” messaging that you have been using. Yes! It has worked to get you where you are now. And, Movement Messaging is what is needed to create the momentum for the growth you are seeking. 

                As you look back over Day 2 content and the graphic, what resonates most with you at this time? I’d love to hear from you below! 

[Note: Did you miss Day 1 of this series, or want to revisit it? I have included it in the comments below.]

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The Joyful CEO? Program was designed specifically for the CEO Leader who is ready to create a legacy, to build a world-class brand, and lead consciously and sustainably. 

We’ve got just 2 spots open in this year-long program. I’ve dropped the URL below if you are ready to expand your business with the support of a mentor who was plateaued at $240k annual revenue for two years, but once I figured this out, we shot up to $550k last year, and are on track to hit 7 figures this year. We have used zero ads in this brand, and my workweek is generally 3-3.5 days a week (4 hours per day). I would love to have a conversation with you if you are interested. Feel free to DM me.