Small Data vs. Big Data
Scott Bywater
The Unseen Wordsmith Behind Dozens of 6 & 7 Figure Email Product Launches | Copywriter | Speaker | Strategic Consultant
There’s a lot of talk about big data these days, but what about small data?
What about the little “insights” which give you an insight into a potential niche or opportunity?
The little conversations.
The little things you see.
Martin Lindstrom talks about this in detail in his book, Small Data, and it’s an important thing to keep in mind.
Why?
Because while big data can be incredibly useful for companies who are making decisions…
Or in solving crimes…
Or in predicting traffic conditions…
Small data is equally powerful. And one of the best ways of digging up small data is to pay attention to what your customers say.
Talk to them, like on the phone.
Find out what their frustrations are. Find out what they hate about your industry. Find out who’s not solving their problems.
And listen at a deeper level, not just to what they are saying, but to what they are not saying.
Because this is where the real opportunities are.
In fact, this is what helped Lego turn their sales around.
They thought that kids didn’t want to do hard projects.
But then they found when they sat down with them and looked at what they were doing that there was a social status in solving the complex problems.
So they created more and more complex lego designs.
How about you?
What are you missing because you’re not digging into the small data and truly understanding your target market?
Speaker Author and Marketing and Sales Innovator showing Quality Professional Service Firms how to create a constant flow of High Value Clients without high tech or expensive marketing.
8 年Excellent Scott. Too may people get carried away with all the shiny objects including 'big data'. Like you I believe the small data is the true data that matters.