The small change that 10X our conversion rate | The Friday Club | Ep 182

Editors Note: For the last 3 years I've been sending a weekly email called 'The Friday Club' to thousands of subscribers. Because I'm a nerdy marketer, I wanted to test sharing that weekly newsletter here on LinkedIn too. If you want to get this direct to your inbox every Friday, click here & add your email (takes 20 seconds).

I wish we'd known this sooner...

Every now and again, you get a piece of advice, implement it & think,?'why the F didn't I do this sooner!?'.

This one small change?helped 10X our conversion rate. Every service-based business should do it.

Thought for the day:?Everything is a content opportunity?(more on this below).

New Knowlton Content

1.?[Podcast/Blog]?Fast-Track Your Success?(Advice We Wish We Had)

2.?[Knowlton Nugget] The Secret To Fast-Track Your Marketing Career

3.?[Video] Knowlton's Secret Sauce (Can't believe we shared this)

4.?[Video]????The Flipper (Ecom Brokers Video)

5.?[Video] TikTok isn't just a platform for stupid videos! (lol)

6.?[Video] Does anyone else feel like they are spinning plates?

7.?[TikTok] Behind the scenes of us making a TikTok (lol)

8.?[TikTok] When you steal Oat Milk from the work fridge

New Content (Non-Knowlton)

1.?[Guide] Communications Guide For Remote Organisations

2.?[Video] Why everyone should have a personal brand

3.?[LinkedIn Post] How to put off bad clients

4.?[Video] How the inception scenes were shot is so interesting!

5.?[LinkedIn?Update] LinkedIn adds newsletters for company pages

6.?[Spotify Update] Clubhouse clone is coming along...

7.?[TikTok Update] TikTok testing 'Watch History' feature

8.?[TikTok Update] TikTok partners with Giphy on new video tool

9.?[Twitter Update] 'Professional Accounts' available to all

In other news...

- We've hired 3 new team members, yipee!

- I haven't hit my weekly sales/lead targets for the second week in a row

- My Kitchen is currently being renovated so my house is mental

- Tomorrow my mate is competing in a bodybuilding contest & I'm going to support him which will be very random & a new experience.

Thought for the day:?Everything is a content opportunity.

This week, a post about our?Milk delivery that took 30 seconds got 26K+ views & was commented on by Oatly (a brand we'd love to work with).

This was the post...

Before the Marketing police get on my back...no this post hasn't instantly generated any new clients.

And no this post doesn't necessarily convince anyone to work with Knowlton.

But...What this has done is...

?? Got us in front?of?26K+ people

?? Got us in front of 36 Oatly staff (a brand we want to work with)

?? Started conversations with 50+ people in the comments...

If a post about our Milk delivery can achieve this, what's your excuse?

This was my favourite comment...

Weekly Competition

Congrats to?Jeremy Taylor?for winning this week's competition! Please reply to this with your address & your wine colour of choice (or if you'd like a business book instead).

If you want to be in the very likely chance of winning some lovely wine (or a book) this week,?listen/read?this week's podcast titled,?'Fast-Track Your Business Success: Learn What We Would Do Differently If We Started Our Business All Over Again'?&?DM me the answer to this question;

What two tools do we wish we'd used sooner?

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)