Small businesses have big assets.

Small businesses have big assets...?

You may be thinking, I’m just a local small business doing my own thing, what do I have to offer a big global business??

Well, quite a lot!?

As you probably already know, with the ever changing landscape of paid advertising, it’s getting increasingly harder and more expensive to acquire new customers. Just like you’ve been experiencing this, so have big companies and it's starting to hurt. Big companies rely on consistently acquiring new customers, which heavily relies on paid traffic.?

One of the biggest challenges with this at the moment is targeting. Apple’s iOS updates have changed many things with Facebook and Google ads by giving consumers choice on whether they want to be tracked or not.?

Big companies are playing a longer game and relying on brand awareness while trying different performance marketing strategies.?

Do you know what one of the leading channels for both customer acquisition and brand awareness is? It’s something that most companies overlook, partly because it is overwhelming, confusing, and labor intensive.?

You guessed it, #Partnerships! For decades, B2B partnerships have been one of the most effective, ROI positive marketing strategies out there and it’s on the rise.?

Businesses with the most mature partnership programs are driving 2x faster revenue growth than companies with less mature programs, and are up to 5x more likely to exceed expectations on a variety of business metrics.

So what does this mean for small businesses?

You’re sitting on valuable marketing assets that big businesses would pay to have access to.?

Like we mentioned earlier, the ability to target who you’re actually trying to target has dramatically declined due to iOS updates, and companies are looking for other ways to reach their target audience.?

They are starting to really niche down, gone are the days of big businesses only working with big businesses, there's incredible value when you’re willing to work with small local businesses.?

You have built a great relationship with your loyal customers and by partnering with other businesses who share the same ? target audience - things like: demographics, psychographics and core values -? we can create amazing partnerships that truly benefit both parties.

The obvious asset here is an email database, 90% of local businesses under-utilise their database?which is in fact an incredible asset but there's many other examples:?

• Foot traffic - Does your location attract visitors??
• Deliveries - You could add value to your customers orders by including an exclusive offer from a partner
• Advertising spot on website (like a banner ad)
• Events / Advertising spaces?in store
• Co-branding a product(s)
• Social Media following

And the list goes on.?

Until now, there hasn’t been a platform to connect these partnerships and big businesses have essentially been out of reach.?

Join Partnar as a provider, list your assets, applying for campaigns that suit you and begin increasing your revenue. It’s free to join.?