Small Businesses: Enhance Your Digital Marketing Instantly with AI

Technology is advancing at an extremely fast pace – just look at how quickly ChatGPT has become a household name. Dominating news cycles in only 4-5 months, it’s significantly heightened our awareness and understanding of where, and how, artificial intelligence (AI) is impacting our lives. From digital assistants like Siri, to predicting customer behaviour and preferences, AI is omnipresent.

Unbeknownst to many, AI has been a core technology in marketing for years. Most product recommendation engines run on some form of AI, and we have harnessed AI for years at Constant Contact to power tools like email subject line recommendations. The key difference between past AI applications and today’s utilisation is its enhanced capability – particularly when it comes to content creation.

The New Age of AI in Content Creation

AI, now equipped with sophisticated algorithms and expansive datasets, can decipher the text, react to engagement patterns, anticipate responses, and recognise images. As you can imagine, these skills lend themselves perfectly to digital marketing, where the objective is to deliver the perfect marketing message to every customer every time.

With a deep understanding of consumer behaviour, AI can help businesses make purchase recommendations, analyse product fit, and create superior content with more precise targeting. If you’re a small business marketer, there’s no reason not to leverage this technology to your advantage.

Here are some easy ways small businesses can start integrating AI into their marketing strategies.

Personalising Messages and Offers for Your Customers

Leverage AI’s deep learning capabilities to elevate the experience your customers have when interacting with your business. One of the best ways to achieve this is by tailoring your marketing to share content that meets their needs.

AI can identify if a person abandoned their online cart, and what types of products they have purchased in the past. It can also determine whether they prefer text messages or if email is their preferred channel for receiving messages from their favourite brands. This type of analysis is invaluable as a marketer because, instead of guessing what your customers will engage with, you can make decisions based on real-world data. Use that information to send more relevant messages and offers to your customers, and in doing so, they will be more likely to convert to a sale.

Overcoming Writer’s Block with AI

Writing is challenging, and as a small business marketer, it can feel daunting to think about crafting an entire email or text campaign to your customers. And, it must be engaging! Fortunately, AI is here to help.

There are several AI-powered writing tools available that can help businesses jump-start content creation and save valuable time in the process. Our AI Content Generator at Constant Contact is purpose-built for small businesses. It enables our customers to automate the writing process for their marketing campaigns, thus saving time and resources while still generating high-quality content.

Crafting Social Media Posts with AI

Creating engaging and informative social media posts can be energy-draining, especially when you have multiple platforms to manage. That’s ok, you’re human! So, why not enlist AI to do it for you?

Using AI to write social media posts can help small businesses maintain a consistent presence on social media, engage with their audience, and even attract new followers. The best AI content generators even provide multiple options to choose from. However, it’s still vital to ensure the content feels authentic to your voice and doesn't sound like it was written by a chatbot. Double-check before posting, and then move on to other areas of running your business.

AI Content Generation: A Tool, Not a Replacement

AI-generated content can be informative and even fun. However, it’s important to remember that AI is often just a baseline to get you started. The real value still comes from sharing your unique story and forging a connection with your audience.

It’s up to you to ensure any content generated using artificial intelligence is original, helpful, accurate, honest, and aligns with your brand values. Most importantly, you want to ensure that the content sounds like you and resonates with your customers in a way that makes them feel valued.