Small Businesses Edition: How to survive Post-Covid with Digital Marketing

Since the Covid-19 ended, there have been a lot of new small businesses established. The new coffee house, new restaurant, new store, it is everywhere. Everyone now knows the importance of Digital Marketing. For those who start a business today, it is very crucial for you to implement Digital Marketing into your business. It is one of the strategies you can use to survive the Post-Covid situation.

No matter what kind of business you are having or are about to have, it is crucial for you to know where and how to start your business in the right way.

What is the first thing that you need to do?

RESEARCH!

Research is critical in understanding your target audience and will play a significant role in any digital marketing plan.

1. Establishing goals, Demographics, and Image

The first thing in any business plan is to set a target, something you can aspire to and work towards throughout the implementation of your digital marketing plan. A strategic method would set SMART (Specific, Measurable, Attainable, Relevant, Time-Bound) goals. To know more about SMART, you can check our blog. The link will be attached at the end of this article.

When it comes to goals, demographics, and image, you need to think and plan about it before going further. A business is not about what you want, but it is what your target audience or even customers need. Always remember that you want to serve people with what they need the most, and you need to do as best as you can and give your services as excellent as you can, but first, you need to know who is your audients, which area is your target, etc.

Image means branding. How do you want to present your brand? How do you want people to see you? What is your brand stands for? It is everything for your business.

2. Building an online presence through Social Media

Today, everything is digital. People are using their phones and social media more than ever before and after the Covid-19. The future of marketing is digital, using SEO for market research and running businesses online.

It is necessary yet crucial for you to attract the audience, increase brand awareness, and generate revenue. After all, having various social media accounts is the first step before you move forward by introducing your business around the globe.

However, you can't just create an account on every social media platform and hope for them to work the best for your business. You need to know which social media platforms fit your business and perform the best to meet your business goals. We will provide you with the link to our blog, which we will further discuss on the social media platforms for your business.

3. Online Campaigns

When it comes to online campaigns, it is not always mean "Google Ads" or any paid advertisements. As a small business owner, we understand that you want to make it efficient but with low-cost budgeting.

Have you heard about Organic Marketing? SEO? Content Marketing?

I know that some business owners want to make their businesses run well, but if you're going to go digital, you have to do it consistently. Digital Marketing changes every day. New trends come up every day, and we need to keep our businesses up-to-date to compete to provide the best, highest quality products and excellent services to our customers.

Stop questioning and start learning Digital Marketing for your business success. Utilize every free knowledge and source that you can use to promote your business and reach your target audience or potential customers.

It is a new day, and it is a new life. Not everything will work the way we want it or when we want it, but with will and commitment, it is possible. Take risks and learn from the failure.

That's all for this edition. I will need to think about the next topic and do better planning ??

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Credit to:

Author: Alex & Laurel

Digital Marketing Plan for Small Businesses

[https://blog.thedigitalmarketinginstitute.org/digital-marketing-plan-for-small-businesses/]

Editor: Nurul Afrina Johan