Small Business Marketing Strategies To Watch In 2023

As a business owner or professional, it’s crucial to stay on top of the latest trends and marketing research if you want to remain relevant and competitive in your industry.?

But we also know you’re busy leading teams, landing sales and making an impact in your community.?

That’s why we did the research for you.?

We sifted through all the most current marketing strategies, reports and statistics to bring you the ones that work best for small businesses, personal brands and ambitious professionals looking to grow with purpose in 2023.?

While some of these trends may not be as sexy as AI and the Metaverse, they?are?research-backed, tried-and-tested strategies that specifically serve small businesses with low risk and high return.

In our humble opinion, that’s a little more important.?So let’s dive in and check out these powerful strategies for a successful year of growth in 2023.?

1. Personal Branding - While a traditional approach to marketing focuses on products, services and seasonal campaigns, brand-based marketing is a high-level approach that builds customer relationships, loyalty and even?fandom?that transcends your current sale or promotion.?Personal branding creates the kind of customer commitment that drives marketing and sales now – and for years to come. But it requires an intentional approach.?? Developing a personal brand that’s in alignment with your professional life means you’re connecting with people in a genuine way that creates trust in the?long-term. That kind of credibility and social collateral is worth?way?more than a well-curated marketing campaign – because it lasts.
2. Social Responsibility - A lot has changed in the last few years, especially when it comes to consumer values and behaviors.?Research shows that 85% of marketers who included social responsibility initiatives in their content plans intend to increase or maintain these efforts in the coming year, according to Hubspot’s 2022 marketing survey (.?To implement this at the small-business level, consider choosing local causes or organizations that matter to you personally. While it’s not necessary to take a stand on every national issue or cultural movement that trends on Twitter, demonstrating that you care about making a difference at the?community?level humanizes your brand and connects you with an audience of people who share those same values.?Plus, at SchlickArt, we believe it’s just good business to give back to the community that gives to you.?
3. Influencer Marketing - While this strategy might seem out of reach for small businesses or personal brands, it’s actually very well suited for marketing on the local level when you pivot to focus on?micro-influencers and power partnerships. After all, you don’t need a celebrity endorsement to enjoy the benefits of influencer marketing in 2023.?To put this into practice, look for people who already have the attention of your ideal audience. This could include other non-competing small businesses or brands that align with your values or customers’ needs.?For example, if you run a high-end pilates studio that serves women and moms, you may want to look for healthy restaurants, wellness brands, or kids’ retailers that share a target audience with your brand. See how you can work together to help serve your audience in a more powerful way.?

1. Video Content - According to Hubspot’s annual marketing survey of more than 1,600 marketing experts, video will remain the?top marketing content?format in 2023.?While short-form video is essential for any digital marketing plan this year, that doesn’t necessarily mean you can compromise on quality in 2023. After years of pandemic-related online interactions, many people are tired of seeing unedited content that’s shot in poorly-lit kitchens or takes too long to get to the value.?So keep creating video, but make sure it’s content worth watching. Creating content just for the sake of creating content is last year’s game.?
2. Empowered Customer Experiences - In the age of cutting-edge, fast-paced technology and cultural shifts, it’s easy to get caught up in trends that create more hassle than return. To strike a productive balance between modern and time-tested marketing tactics, there’s one marketing strategy that will?always?be on trend at SchlickArt Studios: an empowered customer experience.?Of all the trends and strategies, treating your customers with the utmost care and respect is one we can get behind?every year.