As a Small Business Here’s Why You Need to Differentiate Between Marketing and Content Strategy
Joy Abdullah
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
If it is any consolation, small businesses do not have it easy as they always have a lot on their plate to take care of if they are to remain in business. But when your best bet to navigate through the muddy waters is with your marketing, maximizing it to the fullest becomes a necessity.
Your marketing is how you create and drive demand for your product or services. Think of your marketing strategy as the “what” of your business’s efforts to reach your target audience and your content strategy as your “how” to get it done.
While it is easy to jumble and mix up both terms and their role, there is a big difference between marketing and content strategies.
A marketing strategy is all about creating a plan to market your business, products, or services. It involves setting goals, researching your target audience, and determining the best ways to reach them.
Content strategy, on the other hand, is all about creating and managing relevant and engaging content. It focuses on creating a plan for what kind of content to create, how to publish, and how to promote it.
A content strategy is a subset of your marketing strategy, but it’s an important one.
Without great content,
your marketing efforts will fall flat.
If your objective, as a small business owner, is to create a successful marketing campaign, ensure you have a solid content strategy in place.
The reason is because a content strategy helps to ensure that the materials created are aligned with the company’s overall marketing goals, helping you to save time and resources by avoiding duplicate or unnecessary content.
In the long run, your content strategy helps you improve the quality of your content marketing to ensure it effectively achieves the desired results.
Know the difference between your marketing and content strategy well and keep your marketing strategy close, and your content marketing strategy even closer.
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Founder of Elite Productivity | Proven systems for consultants & agency owners to buy back time and achieve more
2 年Amazing lesson, I learned something new!
Becoming the Most Vulnerable Man on Earth with the power of Dreams
2 年Very informative! This is clear, concise, and complete! Thanks for sharing! Joy Abdullah
Digital Marketing Manager
2 年This is a great post for small business owners who are looking to create a more strategic focus for their marketing activities. It can be easy to get caught up in the day-to-day of running a business, and marketing can often take a backseat. This post provides some great tips for creating a marketing strategy that will help your business grow.
| HR & Marketing Leader | Founder | I help aspiring entrepreneurs build their brands | 397K+ | Helped 580+ brands on LinkedIn | Organic LinkedIn Growth | Author |920M+ content views | Lead Gen | Influencer Marketing
2 年Love this one
If You Want to Delegate It, Automate It | AI Agents for SMBs | Intelligent Automation Expert I Negativity Terminator
2 年Our marketing strategy as the?“WHAT”?of your business’s efforts to reach your target audience and your content strategy as your?“How”?to get it done is an excellent way to approach it, Joy Abdullah. Thank you brother.