Small Business Growth: Overcoming the Most Common Obstacles, Together

Starting and running a small business or working as a freelancer can be a rewarding and fulfilling experience, but it's not without its challenges. For many small business owners and freelancers, the dream is to grow their business and take it to the next level. However, with growth comes new challenges, and it's common to encounter roadblocks along the way.?

In this blog, we'll explore five common struggles that small business owners and freelancers often face when trying to grow their businesses.

1 - Time Management

Small business owners and freelancers often wear many hats and juggle multiple responsibilities, including managing the business, handling administrative tasks, and delivering services to clients. As a result, finding the time to focus on business growth can take time and effort. However, effective time management strategies, such as prioritizing tasks and delegating responsibilities, can help entrepreneurs make the most of their time and focus on growing their business.

2 - Finding New Clients

Attracting new clients is critical to business growth, but it can be difficult to identify and reach out to potential customers. This challenge can be incredibly daunting for new businesses or those in crowded markets. Networking, developing a strong online presence, and leveraging social media can all be effective strategies for attracting new clients.

3 - Financial Management

Managing finances effectively is essential for business growth. However, many small business owners and freelancers struggle with financial planning, budgeting, and cash flow management. Seeking advice from financial professionals, investing in accounting software, and developing a solid financial plan can help entrepreneurs manage their finances more effectively.

4 - Building a Strong Brand

Building a strong brand identity is critical to standing out in a crowded market and attracting customers. However, developing a brand can be challenging for small businesses, as it often requires a significant investment of time and resources. Nevertheless, entrepreneurs can build a strong brand by developing a clear value proposition, establishing a consistent visual identity, and leveraging customer feedback.

5 - Scaling Operations

As a business grows, hiring employees or outsourcing work may become necessary to keep up with demand. However, managing growth can be challenging, and scaling operations effectively requires careful planning and execution. Developing a growth strategy, hiring the right employees, and investing in the right technology can help entrepreneurs scale their operations effectively.

These are 5 common struggles small business owners and freelancers face when growing their business, and chances are there are many more.?The good news is that with careful planning, hard work, and perseverance, you can overcome these obstacles and achieve success.?

If you are currently facing all or any of those challenges, Cambridge Social Media is bringing together a panel of industry experts to help you LEVEL UP your much-loved business and address these challenges head-on and help you develop effective strategies for growth.

Our speakers:

Lenka Koppova , Marketing Strategist and Trainer and the founder of Cambridge Social Media. Lenka helps Coaches and Health & Wellbeing Professionals understand how marketing works, so they can build businesses that support their dream life. She guides them on their marketing journey, from marketing overwhelm to #marketingJoy.

Thana Asaad , Digital Marketing Consultant & Trainer and the co-founder of Cambridge Social Media, has over 10 years of hands-on experience in social media, email marketing, SEO, content marketing and community building. She only became self-employed during the pandemic and grew her work from sporadic gigs to consistent income streams and is currently #oversubscribed.

Dennis Harhalakis - Certified Money Coach and founder of Cambridge Money Coaching. Dennis works with individuals, couples and small business owners to help them understand and improve their relationship with money. He is also a #MoneyCoach trainer for The Money Coaching Institute of California, and he runs financial well-being webinars for employees of all types of organisations.

Colin Ramsay , Founder and Director of DragonLight Films . With over 10 years of experience in his pocket, Colin has produced films for international organisations, including the United Nations, Historic England, the University of Cambridge, the NHS, the Royal Society, UNESCO and many more. With expertise in #crowdfunding.

Rajen Mistry , - Founder of Founder Story - Personal Branding Studio - helps aspiring yet unknown founders & entrepreneurs gain confidence in pitching and scaling their businesses by leveraging the power of their story and #PersonalBrand.

RSVP here.