Small Business Facebook Ad Strategies & Examples During COVID-19

While the country begins to open up there will still be a time of transition for everyone including your small business.

This pandemic has seemingly forced digital transformation for many consumers and businesses alike. If you haven’t already turned to digital marketing during COVID-19 to help your small business survive, now is the time.

While there are many avenues you should be taking advantage of right now, I’ll be focusing specifically on how Facebook ads can be essential for your small business (even if you’ve never used them before).

You can still take advantage of some of these reasons why Facebook & Instagram campaigns are essential for you during this time. 

1. Social media usage is at an all-time high - running targeted ads in a place that the world is spending the bulk of their time on is a great opportunity.
2. Your competition is on “pause” - the gut reaction for many small businesses was to temporarily turn their ads off when quarantine started. There is still an opportunity for you to grab some market share.
3. Less demand = lower costs - Take advantage of lower costs due to less competition for your audience.
4. Awareness opportunity - Stay top of mind so you’re the first business customers think of when they are ready. 
5. List building opportunity - Use Facebook lead generation ads to grow your email marketing list and nurture them into paying customers. 

Prior to this pandemic, having not done any digital marketing meant that you were already running a risk of being behind your competition. Now more than ever you need to adapt quickly. 

Stay present, be helpful, keep people informed on business changes, and continue to move forward.

Read the full article here and see over 50 examples of Small Business Facebook ads.

This article first appeared on the AE Design Co. Blog written by April Edwards, Digital Marketing Strategist & Creative Director.