Small Business, Big Impact: Marketing Tools, Case Studies & Winning Tactics
The Pollack Group
Creative | Public Relations | Marketing for iconic global brands, ambitious new challengers, and regional mainstays.
Whether you're looking to boost brand visibility or streamline your marketing processes, these tips are designed to give your business a competitive edge.
Small and medium-sized businesses (SMBs) don’t have to allocate a big marketing budget to make a big impact. In this article, owners of mom-and-pop shops across the country share their clever, low-cost marketing strategies that have brought them viral success and stronger community ties. From handing out free swag and partnering with local filmmakers, these entrepreneurs prove that creativity and connection are key.?
From a real estate agent pretending to fall in a video to a chef flipping chicken for millions of views, businesses like Judy’s Family Cafe in Illinois and Genuine Automotive in Texas capture attention through fun, authentic content. The result? Viral fame and an increase in foot traffic. See how they built these posts and check out experts’ advice on leveraging social media for your own business.?
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By focusing on what makes their community unique, SMBs can compete effectively against larger corporations. This article includes 12 actionable tips to help SMBs stand out, from optimizing Google Business Profiles to creating hyperlocal experiences. These strategies emphasize the power of community involvement, geo-targeting, and short-form video platforms to drive visibility and build personal connections with local audiences.?
Need to stay on budget? AI can help. The author outlines six key ways AI can supercharge branding efforts. From generating cutting-edge designs to optimizing websites and social media management, AI-driven tools enhance productivity at relatively low costs while offering deeper insights into customer behavior through automated social listening.?
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