Small-Business ANZ Regional Grid? Report for Marketing Automation | Fall 2022

The following is a report on the Small-Business ANZ Regional Grid? Report for Marketing Automation | Fall 2022. In this analysis, we'll look at the performance of vendors in the Leaders quadrant of the G2 Grid. Access the full report for free with your LinkedIn ID, Google ID, or business email at?Small-Business ANZ Regional Grid? Report for Marketing Automation | Fall 2022.

The ANZ Grid? Scores for Small-Business Marketing Automation Software show that ActiveCampaign and HubSpot Marketing Hub have the highest Satisfaction and Regional Market Presence scores, respectively. These two products also have the highest overall G2 Scores.

ActiveCampaign has a Satisfaction score of 89 and a Regional Market Presence score of 90, giving it an overall G2 Score of 90. It has the most reviews of the products listed, with 486.

HubSpot Marketing Hub has a Satisfaction score of 78 and a Regional Market Presence score of 96, giving it an overall G2 Score of 87. It has the second highest number of reviews, with 76.

Mailchimp All-in-One Marketing Platform has a Satisfaction score of 71 and a Regional Market Presence score of 55, giving it an overall G2 Score of 63. It has the third highest number of reviews, with 16.

Klaviyo has a Satisfaction score of 51 and a Regional Market Presence score of 69, giving it an overall G2 Score of 60. It has the fourth highest number of reviews, with 19.

SharpSpring has a Satisfaction score of 56 and a Regional Market Presence score of 58, giving it an overall G2 Score of 57. It has the fewest number of reviews, with 11.

Overall, the data suggests that ActiveCampaign and HubSpot Marketing Hub are the leading products in the small-business marketing automation software market, based on their high Satisfaction and Market Presence scores.

Satisfaction Ratings

The data provided shows the results of a survey on various aspects of small-business marketing automation software products. The products included in the research are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, and SharpSpring.

Based on the data, all of the products received high scores in terms of likelihood to recommend, with ActiveCampaign and Klaviyo scoring the highest at 92%, and SharpSpring scoring the lowest at 86%.

In terms of the product going in the right direction, Mailchimp All-in-One Marketing Platform scored the highest at 100%, while Klaviyo scored the lowest at 85%.

All of the products also received high scores for meeting requirements, with Mailchimp All-in-One Marketing Platform scoring the highest at 96% and SharpSpring scoring the lowest at 83%.

In terms of ease of admin, Mailchimp All-in-One Marketing Platform scored the highest at 96%, while ActiveCampaign and Klaviyo tied for the lowest score at 89%.

All of the products received high scores for ease of doing business with, with Klaviyo scoring the highest at 93% and SharpSpring scoring the lowest at 93%.

In terms of quality of support, HubSpot Marketing Hub scored the highest at 94%, while Klaviyo scored the lowest at 86%.

All of the products also received high scores for ease of setup, with Mailchimp All-in-One Marketing Platform scoring the highest at 98% and SharpSpring scoring the lowest at 88%.

Finally, in terms of ease of use, Mailchimp All-in-One Marketing Platform scored the highest at 92%, while SharpSpring scored the lowest at 84%.

Overall, the data suggests that all of the products included in the survey received high scores in various aspects of their functionality and performance. However, there are some differences in the scores, with Mailchimp All-in-One Marketing Platform generally receiving the highest scores and SharpSpring receiving the lowest scores.

Features

Email Marketing

The data provided shows the percentage of users who are satisfied with various aspects of small-business marketing automation software products. The products included in the survey are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, SharpSpring, and Omnisend.

Based on the data, all of the products received high satisfaction ratings for building and personalizing emails, with Mailchimp All-in-One Marketing Platform scoring the highest at 100% and SharpSpring scoring the lowest at 84%.

In terms of sending outbound emails, all of the products also received high satisfaction ratings, with Mailchimp All-in-One Marketing Platform scoring the highest at 98% and SharpSpring scoring the lowest at 89%.

All of the products received high satisfaction ratings for managing email deliverability, with Mailchimp All-in-One Marketing Platform scoring the highest at 100% and Omnisend scoring the lowest at 83%.

Finally, in terms of automated email responses, all of the products received high satisfaction ratings, with Mailchimp All-in-One Marketing Platform scoring the highest at 96% and Omnisend scoring the lowest at 87%.

Overall, the data suggests that all of the small-business marketing automation software products included in the survey received high satisfaction ratings from users in various aspects of their functionality. Mailchimp All-in-One Marketing Platform generally received the highest satisfaction ratings, while SharpSpring and Omnisend received the lowest satisfaction ratings.

Online Marketing

The data provided shows the percentage of users who are satisfied with various aspects of small-business marketing automation software products. The products included in the survey are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, and SharpSpring.

Based on the data, all of the products received high satisfaction ratings for landing pages and forms, with HubSpot Marketing Hub scoring the highest at 90% and SharpSpring scoring the lowest at 77%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform and Klaviyo are not provided.

In terms of dynamic content, all of the products also received high satisfaction ratings, with ActiveCampaign and SharpSpring tied for the highest score at 80%, and HubSpot Marketing Hub scoring the lowest at 90%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform and Klaviyo are not provided.

All of the products received high satisfaction ratings for mobile optimization, with Klaviyo scoring the highest at 95% and ActiveCampaign scoring the lowest at 86%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform and SharpSpring are not provided.

Finally, in terms of search tracking and optimization, all of the products received high satisfaction ratings, with HubSpot Marketing Hub scoring the highest at 90% and SharpSpring scoring the lowest at 77%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform and Klaviyo are not provided.

Overall, the data suggests that all of the small-business marketing automation software products included in the survey received high satisfaction ratings from users in various aspects of their functionality. However, the satisfaction ratings for some products and aspects are not provided.

Lead Management

The data provided shows the percentage of users who are satisfied with various aspects of small-business marketing automation software products. The products included in the survey are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, and SharpSpring.

Based on the data, all of the products received high satisfaction ratings for marketing lead database, with ActiveCampaign and HubSpot Marketing Hub tied for the highest score at 87%, and SharpSpring scoring the lowest at 87%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform and Klaviyo are not provided.

In terms of data quality management, all of the products also received high satisfaction ratings, with Mailchimp All-in-One Marketing Platform scoring the highest at 97% and SharpSpring scoring the lowest at 80%. The satisfaction ratings for Klaviyo are not provided.

All of the products received high satisfaction ratings for segmentation, with Klaviyo scoring the highest at 96% and HubSpot Marketing Hub scoring the lowest at 83%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

In terms of lead scoring and grading, all of the products received high satisfaction ratings, with SharpSpring scoring the highest at 93% and HubSpot Marketing Hub scoring the lowest at 85%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform and Klaviyo are not provided.

Finally, in terms of lead nurturing, all of the products received high satisfaction ratings, with Klaviyo scoring the highest at 95% and SharpSpring scoring the lowest at 83%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

Overall, the data suggests that all of the small-business marketing automation software products included in the survey received high satisfaction ratings from users in various aspects of their functionality. However, the satisfaction ratings for some products and aspects are not provided.

Reporting & Analytics

The data provided shows the percentage of users who are satisfied with various aspects of small-business marketing automation software products. The products included in the survey are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, and SharpSpring.

Based on the data, all of the products received high satisfaction ratings for basic reporting, with Mailchimp All-in-One Marketing Platform scoring the highest at 97% and SharpSpring scoring the lowest at 81%. The satisfaction ratings for Klaviyo are not provided.

In terms of web analytics, all of the products also received high satisfaction ratings, with HubSpot Marketing Hub scoring the highest at 88% and SharpSpring scoring the lowest at 73%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform and Klaviyo are not provided.

All of the products received high satisfaction ratings for ROI analytics, with HubSpot Marketing Hub scoring the highest at 91% and Klaviyo and SharpSpring tied for the lowest at 80%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

Finally, in terms of revenue analytics, all of the products received high satisfaction ratings, with Klaviyo scoring the highest at 91% and SharpSpring scoring the lowest at 75%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

Overall, the data suggests that all of the small-business marketing automation software products included in the survey received high satisfaction ratings from users in various aspects of their functionality. However, the satisfaction ratings for some products and aspects are not provided.

Platform

The data provided shows the percentage of users who are satisfied with various aspects of small-business marketing automation software products. The products included in the survey are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, and SharpSpring.

Based on the data, all of the products received high satisfaction ratings for customization, with Klaviyo scoring the highest at 86% and SharpSpring scoring the lowest at 71%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

In terms of workflow capability, all of the products also received high satisfaction ratings, with HubSpot Marketing Hub scoring the highest at 94% and SharpSpring scoring the lowest at 78%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

All of the products received high satisfaction ratings for user, role, and access management, with HubSpot Marketing Hub scoring the highest at 94% and SharpSpring scoring the lowest at 84%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

Finally, in terms of performance and reliability, all of the products received high satisfaction ratings, with Klaviyo scoring the highest at 95% and SharpSpring scoring the lowest at 80%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

Overall, the data suggests that all of the small-business marketing automation software products included in the survey received high satisfaction ratings from users in various aspects of their functionality. However, the satisfaction ratings for some products and aspects are not provided.

Integration

The data provided shows the percentage of users who are satisfied with the data import and export tools of small-business marketing automation software products. The products included in the survey are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, and SharpSpring.

Based on the data, all of the products received high satisfaction ratings for their data import and export tools, with Klaviyo scoring the highest at 90% and ActiveCampaign and SharpSpring tied for the lowest at 88%. The satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

Overall, the data suggests that all of the small-business marketing automation software products included in the survey received high satisfaction ratings from users for their data import and export tools. However, the satisfaction ratings for Mailchimp All-in-One Marketing Platform are not provided.

Implementation

The data provided shows information about the deployment, implementation time, and contract term for various small-business marketing automation software products. The products included in the survey are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, and SharpSpring.

Based on the data, all of the products are deployed in the cloud, with no on-premises deployments. ActiveCampaign and HubSpot Marketing Hub have the longest average implementation times at 1.4 and 1.8 months, respectively, while Klaviyo has the shortest implementation time at 0.5 months. Mailchimp All-in-One Marketing Platform does not have an average implementation time listed.

In terms of implementation method, the majority of users for all of the products chose to use an in-house team, with the exception of Klaviyo, where all users chose to use the seller's services team.

The median number of users purchased for the products ranges from 3 for ActiveCampaign and Klaviyo, to 7 for HubSpot Marketing Hub and SharpSpring.

Finally, the average contract term for the products ranges from 2 months for Klaviyo and SharpSpring, to 10 months for HubSpot Marketing Hub.

Overall, the data suggests that the small-business marketing automation software products included in the survey are primarily deployed in the cloud, have relatively short implementation times, and are purchased by a moderate number of users for relatively short contract terms.

User Adoption & ROI

The data provided shows information about user adoption and payback period for various small-business marketing automation software products. The products included in the survey are ActiveCampaign, HubSpot Marketing Hub, Mailchimp All-in-One Marketing Platform, Klaviyo, and SharpSpring.

Based on the data, Klaviyo has the highest average user adoption at 99%, while HubSpot Marketing Hub has the lowest at 68%.

In terms of payback period, Klaviyo has the shortest estimated payback period at 6 months, while SharpSpring has the longest at 11 months.

Overall, the data suggests that Klaviyo has the highest average user adoption and the shortest payback period, while HubSpot Marketing Hub has the lowest average user adoption and SharpSpring has the longest payback period.

Access the full report for free with your LinkedIn ID, Google ID, or business email at?Small-Business ANZ Regional Grid? Report for Marketing Automation | Fall 2022.