Small budget, Big impact.

Now that the business world is slowly getting back to pre-pandemic levels, trade shows, and exhibitions are back in full swing. During the pandemic, there was a huge increase in small businesses establishing and bringing their products to market. However, now that we are all back in action, getting your company seen by more clients and businesses is as important as ever.

In every major city up and down the country, business expos and trade shows are put on to help B2B and B2C clients network and showcase their business to potential new customers.

However, can you have an impactful stall on a budget?

Everyone knows you need to spend money to make money, but what some people find difficult to understand is that you don’t need to spend a fortune to get the fundamental materials to create a show-stopping trade show stand. We’ve compiled a list of key products that you can order from Tradeprint that won't break the bank, and many of them can be used time after time, meaning you can get more out of your investment.

Roller Banners

Portable marketing is something we’ve seen become more popular. Roller banners are the perfect tool to set up at any trade show or exhibition, as they make a big impact and can easily be retracted away to save space. We love seeing banners that have simple company branding on them to allow them to be used in multiple scenarios. Roller banners are not too expensive either, you can secure one for just under ￡40 and it is an excellent investment.

Folded Leaflets.

Folded leaflets make providing potential customers with information about your business even easier. This type of marketing is best suited for showing price lists, information about your services, and photographs of your products. They come in a range of different sizes, folds, and quantities so you can customise them to fit your style. We always recommend ordering more than what you need, and it is more cost-effective if you plan on attending more than one trade show.

Business Cards

Mini marketing is all the rage. Business cards have always been a staple in every business and are as important as ever. Pop your business details, links to your website and socials, and hand them out to passers-by at your stall. You can get creative with a little rectangle and it is the perfect opportunity to stand out. Instead of your business details, why not use them as mini vouchers with a discount code or fact cards about your company? Inexpensive and with hundreds of use cases, business cards are a must-have in your basket.

Pens

A product like a writing pen has several benefits. It’s a tool that is used every day, makes for the perfect giveaway, and is also customisable with your branding. Having these on your display table for people to take home with them allows the customer to remember you at a later time. And who doesn’t love a free pen? Buying these in bulk drives the unit cost down, making it a no-brainer purchase.

Totem Stands

Having a display stand at the side of your stall can really attract people to your table. A totem stand does exactly that. They come in all shapes and sizes and can be designed with your company branding to make the maximum impact. Our favourite is the stackable stand, as it gives you four triangular prisms stacked on top of each other to display images and graphics to make your stand more eye-catching.

Paper Bags

You have loads of goodies to give away and your customer needs something to carry them in. Why not use customizable paper bags? They are extremely cost-effective and can display your company name on the front, meaning when your customer is walking around with your bag, it’s effectively free mobile marketing.

Apparel

Hoodies and T-Shirts are always a hit at any trade show. They can be worn by exhibitors while standing at your stall to create a strong brand presence. What's more, these apparel items can be easily customised and are available in a variety of material colours to suit your preferences. An added advantage of investing in these wearables is that they can be used time and time again, providing great value for your money.

Tradeprint offers a selection of cost-effective and durable core products that can significantly enhance the impact of your presence at tradeshows. Establishing a robust brand presence is paramount to creating a lasting impression, and fostering brand loyalty lies at the very core of any company. Tradeshows and exhibitions provide a prime opportunity to network and promote your company, and Tradeprint's affordable marketing materials allow you to do so without breaking the bank. Choose your materials wisely and make a lasting impression at your next tradeshow.