Small Biz Marketing Matrix: July Edition

Did you know that email marketing has an ROI of 4,200%??

That's $42 for every $1 spent.?

In fact, email marketing is one of the most cost-effective ways to reach your customers and grow your business.

In this edition of Small Business Marketing Matrix, we're diving deep into email marketing with exclusive tips to make your emails irresistible and turn clicks into customers.?

But before we get into the serious part, have a look at this ??

Meme of the Month

Is your marketing strategy all about spamming your audience with emails?

This is how they might feel ??

Acronyms of the Month

1. ESP (Email Service Provider): A platform or software used to send marketing emails and manage email campaigns. Eg: CovertKit and ActiveCampaign.?

2. B2C (Business to Consumer): Email communications directly between a business and its customers, typically focused on promoting products, services, or content to individual consumers.

3. SMTP (Simple Mail Transfer Protocol): The protocol used for sending emails across the Internet. It's like a system of rules that email servers use to deliver your emails to the right place.

Tips of the Month

6 Unbeatable Tips to Craft Email Content That Hooks & Converts Your Audience

Creating compelling email content is crucial to keep your subscribers engaged and encourage them to take action. Here are six tips to help you craft content that resonates with your audience:

1. Write Irresistible Subject Lines: The subject line is the first thing your readers see. Make it catchy and intriguing to entice them to open your email.
2. Keep It Short and Sweet: Long paragraphs can be overwhelming. Break your content into short, digestible sections to keep your readers' attention.
3. Add a Personal Touch: Address your subscribers by their first name and use conversational language to make your emails feel more personal and engaging.
4. Highlight Benefits: Focus on the benefits your readers will get from your content or offer, rather than just listing features. Show them how it can solve their problems or improve their lives.
5. Include Clear Calls to Action (CTAs): Make sure your emails have a clear and compelling CTA, more like a Call to Value - one that tells your readers exactly what you want them to do next, whether it's clicking a link, making a purchase, or signing up for a webinar.
6. Use Visuals Wisely: Incorporate high-quality images or videos to break up text and make your emails more visually appealing. Visual content can increase engagement and help convey your message more effectively.

These tips will help you write email content that not only grabs attention but also drives action, ensuring your email marketing campaigns are more successful.

Power Words of the Month

5 power words that can be used to get clicks and drive conversions with your email campaigns:

1. Instead of "special" use “Exclusive”

2. Instead of “Immediate” use “urgent”

3. Instead of “complementary” use “free”

4. Instead of "limited" use “Exclusive”

5. Instead of “Assured” use “guaranteed”

Blogs of the Month

1. Email Marketing Essentials: A Beginner’s Guide for Small Businesses

Discover the power of email marketing with our beginner's guide! Learn to build lists, create engaging campaigns, and convert leads into loyal customers, driving growth for your small business today.?

2. List of the Best Email Marketing Software for Small Businesses, 2024 Edition

Explore the best email marketing software for 2024, featuring top tools like Mailchimp, Constant Contact, and Brevo to elevate your small business email campaigns effortlessly and effectively.

3. What Is An Email Call to Action & Why Your Business Needs One?

Find out how to level up your email marketing game with irresistible calls to action that drive engagement, increase click-through rates, and convert readers into loyal customers.?

Marketing Updates of the Month

1. Meta Rolls Out Broadcast Channels to Pages With Over 10k Followers: https://www.socialmediatoday.com/news/metas-rolling-broadcast-channels-all-pages-over-10k-followers/719979/?

2. Pinterest Adds Options For Sharing Pin Boards to Other Apps

https://www.socialmediatoday.com/news/pinterest-adds-options-sharing-pin-boards-other-apps/719824/

3. Snapchat Rolls Out Improved Protection Tools https://www.socialmediatoday.com/news/snapchat-rolls-improved-protection-tools/719838/??

4. Instagram Adds Live Streams for Close Friends Only https://www.socialmediatoday.com/news/instagram-live-streams-close-friends-only/719340/?

5. Instagram Experiments With Chat Widgets to Prompt More Engagement https://www.socialmediatoday.com/news/instagram-experiments-chat-widgets-prompt-more-engagement/719571/?

Quote of the Month

"Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand."

- Bob Frady

When you craft emails that reflect your brand's personality and values, you're not just sending content, but building relationships!

Offer Of The Month?

Are your emails getting lost in the inbox clutter? Our free Ebook, "Meaningful Connections: Crafting Emails That Speak to Your Audience," can help:

1. Write Irresistible Subject Lines

2. Plan and Execute Successful Email Campaigns

3. Forge Deeper Bonds with Your Audience

4. Learn practical tips and tools to streamline email marketing

CTA - Grab Your FREE Copy NOW