Small Biz Marketing Matrix: January Edition
Small Biz Marketing
A Global team of experts with a vision of making marketing stress-free for Small Business Owners.
The holiday season was a busy one, but did you know that 73% of retailers make over a quarter of their annual sales during the holidays? (Source: Constant Contact) If you were one of them, congratulations!
Now, how do you keep that momentum going?
2025 is YOUR YEAR… bringing with it a blank canvas, fresh possibilities, and a chance to dream even bigger ??
The January edition of Small Biz Marketing Matrix is the RIGHT DOSE of inspiration and strategy you need to hit the ground running. ???
Let’s begin ??
Quick Action Plan - Your First 5 Moves for 2025
1?? Review Your 2024 Performance: Reflect on your wins and challenges. What worked? What didn’t? A quick SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) helps you understand where you stand and what’s next.?
2?? Set Clear Financial Goals: Define revenue targets and budgets. Plan for growth while accounting for those unexpected bumps along the way.??
3?? Know Your Market: Do some digging! Research trends and competitors. Stay informed so you can spot opportunities and dodge threats.
4?? Map Out Growth Strategies: Expand products, enhance customer experience, or tap into new markets. Make sure each goal is SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
5?? Stay Flexible: Prepare for surprises. Have backup plans for supply chain issues, market changes, or client shifts. Adapt quickly to stay ahead.
Found this helpful? Pass the Small Biz Marketing Matrix to your fellow biz owners and friends.
5 Marketing Trends You Should Not Ignore in 2025?
1?? Voice Search Optimization: Optimize natural, spoken queries to reach customers using voice assistants like Siri and Alexa.
2?? AI and Automation: Leverage AI tools for personalized marketing, content creation, and chatbots to save time and boost efficiency.
3?? Video Marketing: Engage your audience with short-form videos, live streams, and interactive content on platforms like Instagram and TikTok.
4?? Social Commerce: Sell directly on social platforms like Instagram and Facebook for seamless shopping experiences.
5?? Influencer Marketing: Partner with micro-influencers to build trust and connect with niche audiences.
What Do You Think Of This Newsletter?
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?? Quick Marketing Updates You Need to Know?
1. Snapchat Launches Streamlined Creator Monetization Process
Snapchat is letting you earn revenue from both Stories and Spotlight videos under a unified program, starting February 2025. [Link to full article] https://www.socialmediatoday.com/news/snapchat-launches-streamlined-creator-monetization-process/735668/
2. Instagram Blocks Screenshots for View-Once Media
Instagram now blocks screenshots for View Once and Vanish Mode content in DMs to enhance your privacy and protect sensitive media [Link to full article]?
3. Threads Launches Test of Custom Lists of People to Follow
Threads is testing a feature that lets you create custom lists of people to follow, to help you discover and follow accounts based on specific topics or interests. [Link to full article]?
4. Meta Tests Hiding Likes on Reels and Replies on Threads
Meta is testing new options to let you hide your like counts on Instagram Reels and replies on Threads.? [Link to full article]?
5. Instagram Tests Scheduled DMs?
Instagram is testing a feature that lets you schedule direct messages (DMs), helping you send messages at optimal times for better audience engagement. [Link to full article]
Offer Of The Month?
What if we could help you take the guesswork out of marketing?
We recently launched the “Small Biz Marketing Podcast” Podcast to make marketing simple and stress-free.?
Hosted by SBM’s Founder, Prati Kaufman, a marketing expert with 25+ years of experience, each episode breaks down complex strategies into easy, actionable steps.
? What You’ll Get:
Whether you're just starting out or ready to scale, this podcast gives you the tools to make 2025 your year of growth.?
?? New to the newsletter? Subscribe for Free to take the stress out of your marketing.
?? Latest Podcast Episode: Top Marketing Trends for 2025.
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?? Have feedback? Let us know!