Small Biz Marketing Matrix: December Edition

"What are you doing for the holidays?"

Small Business Owner:

Small biz owners at year-end: fueled by caffeine, closing out 2024, and already mapping out 2025.

But did you know ???

Here’s the reality: 25% of small business owners count on holiday sales to generate half—or more—of their yearly revenue.

But with the festive cheer comes the holiday hustle:

?? Balancing family time

?? Managing inventory

?? Keeping customers happy

?? Outpacing competitors

This edition of Small Biz Marketing Matrix is your ultimate “SURVIVAL GUIDE”? to sleigh the season!

3 Holiday Stats Every Small Biz Owner Should Know for 2025 ???

1?? Early Shopping

16% of shoppers began their holiday buying as early as June this year. Planning ahead will make all the difference!?

2?? Cyber Week

In 2023, 17% of all holiday sales happened between Thanksgiving and Cyber Monday. Black Friday isn’t just for the big players—it’s your golden opportunity, too.

3?? Community

78% of shoppers chose local stores last year. Your community wants to support you—give them reasons to choose you again next year!

When you finally wrap up your holiday sales and think, 'Phew, I can relax!'

?? Tips of the Month: 5 Ways to Boost Your Holiday Biz (2024 & Beyond)

1?? Use Smart Discounts to Spark Interest:

Go beyond flat discounts—try time-limited offers or digital coupons. Give shoppers a reason to buy now and return later.

2?? Offer Custom Gift Ideas:

Help customers by curating gift guides or bundles. Personalize suggestions based on past purchases, and make shopping easy with one-click links.

3?? Tap Into Nostalgia:

Use retro fonts, vintage photos, and holiday memories to make an emotional connection. It builds loyalty, not just sales.

4?? Optimize for Mobile Shoppers:

With half of sales on mobile, make sure your site and emails look great on phones. Consider SMS marketing to lead customers right to your best products.

5?? Show Loyalty & Gratitude:

Loyalty pays off—literally! Reward your top customers with exclusive discounts or thank-you notes. Loyal shoppers will return and spread the word.

SBM 2024 Rewind ??

Let’s take a moment to celebrate the milestones we’ve hit together this year:

? Launched our official LinkedIn page—connecting and engaging with our growing small business community just got easier.

? Our brand-new website is live! Navigating our services and reaching out has never been simpler.

? We’ve expanded our team! New faces, new energy, and even more hands to help you succeed.

? Added new clients to our roster—thank you for trusting us on your business journey!

? The SBM Podcast is here! Expert tips and insights are now available for small business owners everywhere.

Looking ahead to 2025…

We’re not slowing down! Stay tuned for more updates, more services, and continued support to make marketing stress-free for your business.

?? Quick Action Tips to Finish 2024 Strong & Start 2025 Right

1. There's still time to catch those last-minute shoppers! Use flash deals or one-day offers to grab attention before the year ends.
2. Your local community is your biggest asset. Host a final 2024 event or give back to loyal customers with an exclusive offer.
3. Look at what worked and what didn’t—adjust your strategy and head into 2025 with clarity.
4. Before the year ends, ensure your website is running smoothly and your social profiles are up-to-date.
5. It’s never too early to get organized, map out key dates, product launches, and marketing strategies now for 2025.

Power Words of the Month

Boost your holiday marketing with these warm, emotional words:

1. Festive

2. Cheerful

3. Exclusive

4. Heartwarming

5. Delight

?? Quick Marketing Updates You Need to Know?

1. X Users Can Now Activate Side-Swiping Likes and Replies In-Stream:?

A fun new feature for engaging with your followers! It’s a great way to increase interaction and visibility for your posts.

Source: https://www.socialmediatoday.com/news/x-users-activate-side-swiping-likes-and-replies-stream/733697/

2. LinkedIn Phases Out Its Dedicated Live Audio Events?

This shift could change your LinkedIn strategy in 2025. Here's what you need to know.

Source: https://www.socialmediatoday.com/news/linkedins-phasing-dedicated-live-audio-events/733669/

3. WhatsApp Rolls Out Voice Note Transcripts

Now you can transcribe your voice notes—perfect for busy entrepreneurs who need quick follow-ups.

Source: https://www.socialmediatoday.com/news/whatsapp-rolls-out-voice-note-transcripts/733652/? ??

4. Meta Adds Video Calling Updates, Including HD Video Calls

A boost for video calls with clients or customers. Get ready to leverage this for 2025.

Source: https://www.socialmediatoday.com/news/meta-adds-video-calling-updates-including-hd-video-calls/733507/?

5. YouTube Launches the First Stage of Its ‘Hype’ Creator Amplification Option?

Great news for your YouTube marketing strategy! This update helps boost your brand’s presence.

Source: https://www.socialmediatoday.com/news/youtube-launches-first-stage-of-its-hype-creator-amplification-option/733521/?

Quote of The Month

Offer Of The Month?

?Ready to start 2025 with a bang??

Our FREE eBook, "Free Marketing Tactics for Small Business Owners to Generate Revenue," is packed with cost-effective, actionable strategies you can implement right away. What you’ll find inside:

-?Low-cost ways to market your business.

- How to build valuable partnerships through networking.

- Simple strategies for using social media to make your brand stand out.?

- Tips on how to grow customer loyalty and boost revenue?

- Long-term strategies for lasting success.?

Download Your FREE Copy Here

Before you go…

It’s easy to get caught up in the end-of-year chaos, but remember why you’re doing this — you're building something meaningful, making connections, and sharing memories with your community.

?Let’s finish 2024 strong—and get ready to crush it in 2025. ??