Small agency, big profile
Any regular listeners to the Small Spark Theory podcast will know I have a constant fascination with the power of agency marketing. I’m sure it’s my age - having cut my new business teeth in a pre-digital era - but my enthusiasm for the growing array of channels available for anyone to share their message with an audience shows no sign of abating.??
So forgive me for revisiting the subject of profile building once again. Last year I dedicated three episodes to content resourcing, personal branding and LinkedIn profile building and back in episode 25 I chatted to Brandhook’s Pip Stocks who shared her story of successfully building out a thought leadership campaign.?
For this episode, I wanted to showcase another small agency, but with a slightly different challenge - how do you balance the profile of the founder with the profile of the agency?
Dr Kat Arney is a multi award-winning science writer and broadcaster, and founder and Creative Director of First Create The Media. Having started the agency in 2018 after over a decade at Cancer Research UK, Kat continues to publish books, produce numerous podcasts and, given the opportunity, take to the stage to speak about science and society. Join us as we talk about the trials of the accidental agency owner, juggling personal profile projects with billable time and much more.?
Kat’s recommended read is Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories . . . In Just a Few Hours - listen in to find out how to win a copy.?
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Also mentioned in this episode:
Listen to the full conversation here and if you enjoy what you hear, please rate and review on your chosen podcasting platform. Thanking you kindly.
Championing the Power of Packaging Design
2 年Great episode! and I've already started listening to Story Dash ??
Helping creative, cultural & tech businesses innovate & grow. Growth School? programme innovator. Business growth book 'Simple Tips, Smart Ideas' author. VP incubator mentor. Led 3xCreativeUK Female Founder Scale-up Prog
2 年What a lovely lovely surprise, Lucy. The sense she had the book spoke to 'her' was wonderful. It was written particularly with creative freelancers/micro business owners in mind - and that is exactly where she was at the time. I'm so glad she found it useful. Hope all well with you. e x
Strategic new business and marketing support for quietly brilliant agency leaders | Small Spark Theory? podcast host.
2 年Yikes, forgot to include the link to Erica Wolfe-Murray's book - now updated. Erica, have a listen, you'll enjoy this!
Partnerships Director @ Reflect Digital / Founder @ AgencyLand
2 年Yes Kat Arney! ??
Copy & content specialist "Who's The Suit?"
2 年Great episode. Love the idea of making a mistakes list.