‘SMAC’
SMAC is a concept that is built on the symbiotic integration of the four ends of technology- Social, Mobile, Analytics and Cloud. It develops an ecosystem that allows businesses to enhance their operations and maximize their reach to the customers with minimal overhead.
More customers are building their ecosystem around SMAC but where and who should these customers be talking to?
The answer is organisations that offer ‘choice’. From the solution’s they provide to the expertise they offer around development, implementation and integration concepts.
When customers developing their ecosystem deal with dedicated solutions providers their experience becomes one of being sold to rather than offered choice, support and advice. The customer is made to fit within the constraints of the solution rather than offering a best of market approach and soon finds that their value to the solution provider is purely a short-term license sale.
Understanding and aligning solutions to the what the business provides, produces, manufactures etc. is key in helping customers acquiring value solutions.
Your customers end user has too much choice for your customer to get things wrong, as such, you must make sure that the solution you provide is going to not only serve the end user, but does so, cost effectively, quickly, offer multi interfaces and above all provide an experience in todays ‘experience economy.’
When CEO’s, CIO’s and more recently CDO’s look at engaging with solution providers they need to ask the question, ‘does this provider have a choice, or am I being driven towards the only solution they can offer’.