SLOW SHIFT FROM METAVERSE TO WEB3

The start of the digital era with the uprising of Metaverse and Web3 has brought many changes. But to take it even further, what would it be like if the fashion industry stepped up its game??

Fashion and luxury are the ultimate platforms for aspiration, with the most iconic fashion companies withstanding the test of time with their innovation and spontaneity. But now, technology is deeply woven into our daily lives the culture moves faster than ever.?

During the global pandemic, the fashion industry had to work fast and smart to keep in touch with its customers. The industry turned to technology, tapping into the metaverse to bring their collections to life while unlocking a new range of creative expressions along the way.?

Fashion and luxury that was once in complete control now collab with influencers and other taste-makers to connect with consumers. However, with the pace of consumer engagement acceleration, a new approach needs to be brought into play. This brings us back to the question: How can we secure long-term relationships with consumers across the globe?

Here is a short answer- Joining Web3. As Wired explains, “platforms and apps built on Web3 won’t be owned by a central gatekeeper, but rather by users, who will earn their ownership stake by helping to develop and maintain those services.”

Web3, a decentralized online ecosystem built on the blockchain, facilitates unique experiences and consumer activations to ensure the continuity of community engagement. Adidas has taken the initiative and released its POAP NFT, a digital collectible to reward users for their loyalty to the brand.

As we enter the next era of the internet—one governed by the collective—Web3 takes a bottom-up approach and builds on the influencer marketing model by adding the layers of immersive experience and equal participation.

With almost everything shifting over to take their share of cake on Web3, it is high time individuals start their first steps into a new world that is being built on everyone's smartphones.