Slovenia, Austria, and Croatia Unite for US Market Promotion

For the first time, Slovenia, Austria, and Croatia have launched a joint promotional campaign to increase visibility in the US market. Titled "Alps. Adriatic. Amazing.", the campaign highlights the three neighbouring countries as a unique European destination, focusing on sustainable and authentic experiences with a touch of modern luxury.

?? Objective: Promote Slovenia, Austria, and Croatia as must-visit destinations for American travelers, targeting those seeking high-end, eco-friendly travel experiences.

?? Key Features:

• Digital advertising on Condé Nast Traveller, projected to reach 12 million views.
• Joint promotion at the Signature Luxury Travel Event in the US.

Maja Pak Olaj, Director of the Slovenian Tourist Board, noted Slovenia’s strong growth in American tourists, with a 28% rise in overnight stays last year and a further 17% increase this year. This collaboration aims to enhance results by showcasing the diversity of experiences, from the Alps to the Adriatic.

The campaign also promotes Slovenia’s blend of urban culture and natural beauty, spotlighting destinations like Ljubljana, Maribor, and Piran, alongside unique outdoor and culinary experiences.

This initiative reflects ongoing efforts to position Slovenia, Austria, and Croatia as top European destinations for American travelers.

Learn more: https://www.slovenia.info/en/press-centre/press-releases/29690-slovenia-austria-and-croatia-boost-visibility-in-the-us-market-with-first-joint-promotional-campaign

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