The Slippery Slope
The journey of how a production error became the key to success.
Seegno made its mark at four major events: OFFF Barcelona, Toronto awwwards. Conference, ESG Fintech London, and UX London . At the latter three, we aspired for our booth to make a statement, to stand out as innovative, assertive, and proficient to an audience deeply entrenched in design.
Our overarching goal? Elevate brand awareness. This endeavor was but a fragment of our grander strategy to position Seegno as the industry's frontrunner online, fusing seasoned experience with ever-evolving innovation and creativity.
The ensuing presentation aims to unravel our creative process, crafted hand in hand with our sibling company, brandweavers , and Seegno itself.?
In the bustling realm of design, we understood that a unique experience was paramount. Our initial stride? Designing a booth that was unparalleled in design, functionality, and visual allure. While pictures convey a lot, specific nuances, especially lighting-related ones, could only truly be appreciated firsthand.
Yet, a meticulously crafted booth alone couldn't be our sole differentiator. Our vision was more profound — we were set on crafting a holistic experience. Recognizing our attendees as primarily creative minds, we pushed our boundaries, acknowledging the sensory overload these environments often unleash. So, how could Seegno aid attendees amidst these bustling conferences?
Our eureka moment involved sensory deprivation — a cocoon of solace amidst the chaos. Although a literal sensory deprivation tank was deemed impractical (imagine lugging a pool into a conference!), the avant-garde concept held promise. We were committed to making it a reality.
Stripping the concept down, we sought to craft a sensory journey that, at its culmination, would spotlight Seegno. Our tools? The five senses. We focused on creating an aura of comfort: A luxurious chair for touch, a branded eye mask for sight (doubling as a travel companion), and noise-canceling headphones for sound. Taste was intentionally sidelined to avoid distractions.?
The auditory channel became our conduit to deliver Seegno’s message. Coupling a captivating mimicry of Morgan Freeman's voice with an engaging narrative on creativity, we captured our audience's undivided attention.
But what about the slippers?
A staple of conferences and exhibitions is the relentless pacing and standing. We envisioned the slippers not just as a respite but also as a practical keepsake for international attendees. As production rolled out, a hiccup surfaced: while the right footprints were impeccable, the left bore printing errors. Yet, in true Seegno fashion, we pivoted.?
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Reworking our narrative, we drew parallels between the journey of creativity and Seegno’s role in it. At the experience’s conclusion, attendees were greeted with a singular slipper and a brochure, making their journey with us all the more memorable. This slipper became the ultimate CTA. From the unexpected, it became memorable.?
What initially seemed a significant hurdle was transformed through sheer creativity and clarity of purpose, enhancing Seegno’s conference experience. The result? Overwhelming success across all attendee spectra, including the Fintech enthusiasts at ESG.
This journey spawned new partnerships and bestowed us with invaluable lessons, growth, and the joy of creation!
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Seegno is the result of skilled individuals with different backgrounds but a shared vision coming together to build awesome things.
We’re a full-stack software lab and agency that excels in exploring and developing innovative ideas in Tech, with comprehensive work in Mobile, Web and Multiplatform Applications, Systems Integration, Infrastructure implementation, Web3 and AI. We have experience in such diverse industries as FinTech, Retail, Real Estate, Cybersecurity and Biotechnology. Our agency work covers every stage of project development, from conception and design to marketing and business development strategies.
We build world class digital products. Drop us a line and let’s do awesome things together!