![[SlideShare] How to use WeChat for marketing in China](https://media.licdn.com/dms/image/v2/C5612AQGwRmON4erR_Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520181588790?e=2147483647&v=beta&t=OUyS7WSi-G-02nsWXOm3gJW-hYX5M_G0WyYHLaiEC-g)
[SlideShare] How to use WeChat for marketing in China
Olivia Plotnick
![Olivia Plotnick]()
Olivia Plotnick
China Social Media Marketing | Global Women Asia Fellow '23-24 | Founder, wai social
Just as brands create LinkedIn, Facebook and Instagram accounts to build brand awareness, connect with fans, and share their story, brands in China will create an Official WeChat account. Now numbering over 20 million, Official Accounts are how brands in China do social media marketing. Learn about the WeChat ecosystem, what type of account options there are, how to do paid advertising, and new functions that are changing the way brands do business, all within China's most popular app.
You can check out more China marketing insights on the Brandigo blog, China Thinking.