Slide-Up Gift Array vs. Exit Intent Pop-Up

During high-urgency appeals, keeping donors engaged and driving conversions is essential. This organization tested two methods to encourage donations: a slide-up gift array and an exit-intent pop-up. Both were aimed at increasing conversions during a high-urgency appeal.

Let’s dive into what happened. ??

Hypothesis

Presenting a slide-up gift array will increase donor conversions compared to an exit-intent pop-up by capturing attention earlier in the decision-making process.

Why might this work?

The slide-up gift array works using timing and immediacy. Instead of waiting for donors to leave, it engages them while they are still actively browsing, reducing the risk of abandonment. It also simplifies decision-making by offering a pre-set range of donation amounts, giving users just enough options without overwhelming them. This balance encourages action before hesitation kicks in.

Control

Treatment

Results

The slide-up gift array outperformed the exit-intent pop-up, leading to a 45.5% increase in donations for non-tribute gifts during the high-urgency appeal. This shows that engaging users earlier and offering them clear, simple choices can make a significant impact on conversion rates.

Some tips for testing this (and other) ideas

1. Consider testing the timing of your calls to action. Could a slide-up or mid-page pop-up engage donors earlier in the process?
2. Test the simplicity of your donation ask. Does offering a clear, limited array of donation amounts reduce decision fatigue?
3. Try different ways to create urgency on your donation pages. High-urgency appeals often benefit from countdown timers or progress bars to drive conversions.

A/B testing is the primary way to cut through subjectivity and let your donors tell you exactly what works to improve results. Discover the power of a/b testing and start building your own testing program through this data-driven training course. Click to learn more!