Sleigh the beauty competition

Our skin, a remarkable organ, shields us from the world's elements, yet its protection often takes a backseat. Awareness regarding the perils of UV exposure has prompted a shift, with more individuals integrating sun protection into their skincare routines. However, not all grasp the gravity of protection as melanoma rates soar globally.?

Sure, SPF in products deserves a high-five, but did you know the EU recommends slathering on a golf ball-sized amount of sunscreen per go?

This is where brands can play a pivotal role in disseminating such critical information. You with the darker skin tone, don't skip the sunscreen! Cloudy days aren’t a free pass from burns either. It's time brands set the record straight on these skin care myths.

For brands without fancy gadgets, innovation's the name of the game! UV-#sensitive patches on phones to measure the level of UV could be a nifty reminder for reapplying! or a tool that visually shows you the damage UV does. Brands using these tools score big—proof that their products work, more sales, and loyal followers.? Remember, sunscreen’s not just another cosmetic; it’s the knight in shining armour that we all should pay homage to.

As a Brand are you Santa or the Grinch

It's the season to be jolly, and while digital engagement might not wear a #Santa hat, making it less cold and manipulative can be tricky but not impossible!

When consumers unwrap their online purchased packages to find delightful bonuses such as skin needs diagnostic testers, it's like the digital version of finding that perfect gift under the tree - the one you didn't even know you wanted but now can't imagine life without. Suddenly, there's a connection to the brand, a feeling that they truly care about making your #festive season merry and bright.

It's not just about the extras, though. It's the feeling of being seen and understood as a customer. You're not just a faceless clicker on a website; you're a real person with needs that only the brand can understand.

And the best part? This kind gesture doesn't just end with that one purchase. Oh no, it's the gift that keeps on giving.

Consumers are not only more likely to cross-sleigh (pun intended) into buying more products from the same #brand, but they're also more inclined to stick around for the long haul.

MARIONNAUD Personalized Skincare through Innovative Phygital Engagement

Marionnaud's Phygital Skin Traffic Stopper Demo not only elevated consumer engagement but also significantly boosted product sales. The tool revolutionized the retail experience, showing their #skincare expertise and consumer-focused solutions. By providing a holistic and personalized approach, Marionnaud successfully established a deeper connection with consumers, fostering trust and loyalty while championing the notion of 'really know your skin type' in the ever-evolving beauty industry.

By combining of these innovative #technologies, personalized recommendations, and expert guidance, Marionnaud successfully redefined the skincare shopping experience, empowering consumers to embrace their unique skincare journey.

Sunburn & Wrinkle Demo

Does your product make the cut?

It's time brands that offer SPF in their products step up their game. From anti-ageing to melanoma prevention products, here is a quick and easy tool that says more than a 1000 words to educate your consumer.

As the air fills with that special kind of magic and we take off on our winter break (we even close production), from 23rd DEC to 7th JAN, I wanted to take a moment to express my heartfelt #gratitude for taking the time to read this newsletter and the response from many. Reflecting on the incredible journey my team and I have shared with your unwavering support and trust.

May these days be filled with warmth and countless moments of happiness shared with those who matter most, spreading kindness and joy wherever you go.

I look forward to 2024 and writing some more about our awesome journey into demo creation and brand activation tools.

Until then

Ho Ho Ho from the Northpole

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