?? Sleep Well with Sour Jujube Kernel! ??
Rachel Tang
Foreign Trade sales at Huateng || specializes in CDMO for intermediates, fine chemicals, etc.
Did you know that the sleep health food market in China reached a staggering 24.2 billion yuan in 2021? That's a whopping 6.5% of the entire sleep economy! And hold onto your pillows because it's projected to hit nearly 80 billion yuan by 2025. The growth in this market is as fast as falling asleep during a boring meeting! But let's focus on a classic ingredient in the realm of sleep health: Sour Jujube Kernel.
Let's analyze the recent performance of Sour Jujube Kernel together, shall we? ??
Opportunities abound: In recent years, the concept of "food as medicine" has gained popularity among consumers, especially when it comes to sleep. This has created a golden opportunity for sleep products to flourish. According to the "Insights into the Industry of Medicinal and Edible Plants" report by Zhi Ti Qiao, there are a staggering 364 different products featuring Sour Jujube Kernel as a common ingredient in health supplements, indicating its high demand in the market. With strong consumer demand and high popularity in end-use applications, Sour Jujube Kernel has become a driving force in the market.
Let's talk about Sour Jujube Kernel prices:
Sour Jujube Kernel is primarily found in provinces such as Liaoning, Inner Mongolia, Hebei, Henan, Shandong, Shanxi, Shaanxi, Gansu, Anhui, and Jiangsu. The main production area is in Hebei, with the harvesting season taking place from September to October each year. According to Zhi Ti Qiao, the market price of Sour Jujube Kernel has more than doubled between 2021 and 2023. That's quite a leap!
Now, let's dive into the world of Sour Jujube Kernel extract: One common specification is Sour Jujube Kernel total saponins A+B at 0.2%. Due to the rise in Sour Jujube Kernel prices, the market price of Sour Jujube Kernel extract has also skyrocketed. Between 2021 and 2023, the market price has surged by over 50%! It's like the extract is having its own dream of success.
The current state of the Sour Jujube Kernel end-market: According to insights from Zhi Ti Qiao, on the Taobao platform alone, sales of traditional nourishing supplements containing Sour Jujube Kernel reached 100 million yuan in 2022, accounting for 4.15% of the total sales of medicinal and edible plant products (see chart). The sales keep growing!
On the Taobao platform, during the first quarter of 2023, sales of traditional nourishing supplements containing Sour Jujube Kernel hit a whopping 37.74 million yuan, a staggering 89% increase. Sales volume grew by 102.89% compared to the same period last year. By the second quarter of 2023 (as of June 27, 2023), sales reached 32.85 million yuan, with a 72.09% year-on-year increase. We can see that the fourth quarter of 2022 was the peak period for Sour Jujube Kernel nourishing supplements, reaching a remarkable 38.09 million yuan in sales, a 50.55% increase compared to the previous year.
Sour Jujube Kernel product formulations and forms: When it comes to product formulations, Sour Jujube Kernel is commonly combined with other traditional medicinal and edible plants such as Poria cocos, lily, mulberry fruit, astragalus, lotus seeds, and goji berries. Apart from these, it is often paired with γ-Aminobutyric acid (GABA) as a complementary nutritional ingredient.
In terms of product forms, Sour Jujube Kernel products in the end market are mainly available as tea, ointment, and powder. Other forms include capsules, pills, compressed candies, and beverages. When it comes to consumer perception, on the Baidu Index platform, the average search index for Sour Jujube Kernel in 2023 (as of June 27) reached 2,399, showing a 24% increase compared to the previous year and a 32% increase compared to the previous month. From January 2018 to the present (as of June 27, 2023), the search index for Sour Jujube Kernel has shown a steady upward trend. In comparison to GABA, Sour Jujube Kernel has been attracting much more attention. Overall, the consumer market's awareness of Sour Jujube Kernel has been steadily increasing over the years, and its functional properties are widely recognized. In fact, compared to similar ingredients in the same functional category, Sour Jujube Kernel stands out in terms of recognition.
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Moreover, according to data from EO Intelligence, the desire among young people to improve sleep quality ranks second among the effects they aim to achieve through dietary health. It's clear that consumers have a high enthusiasm for improving their sleep quality, which provides a strong driving force for the development and application of Sour Jujube Kernel. Taking into account the price trends, performance in the end market, and consumer awareness, Sour Jujube Kernel has already carved out a significant position in the market. Many companies and brands, such as Amway, Yiling Pharmaceutical, Tongrentang, Panguoshou, Fanghuichuntang, and Duifang Mengdie, have developed and launched Sour Jujube Kernel products. With the recognition and high acceptance of consumers, the market potential for Sour Jujube Kernel is set to grow.
However, it's worth noting that the price of Sour Jujube Kernel extract has already increased, which could raise the development costs of end products. Additionally, when it comes to Sour Jujube Kernel health products, the variety of product forms is still relatively traditional and limited. There is an opportunity for breakthroughs and innovation to better align with the dietary needs of today's young generation.
With both market-driven efforts from established and emerging brands and the increasing demand and awareness among consumers, the future of Sour Jujube Kernel holds plenty of opportunities waiting to be explored by enterprises. So, let's sleep well and dream big with Sour Jujube Kernel! ????
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