The Sleek Journal: September Edition
We’re steamrolling into September with our latest edition of the Sleek Journal, our digital release where we share everything that excites us in the world of events and experiences.
This month, we look into the future of visual storytelling through phase-based experiences. And, we look back into the golden age of motoring to see what lessons we can pull from it. Oh, and we PIVOT! for a nostalgic, immersive experience that’ll reunite you with some old friends.??
If you think all of this is as cool as we do, and you’d like some cutting-edge experiential marketing for your own brand, give us a shout!
Canva: Redesigning the Keynote
Canva has brought creativity to oh-so-many projects that needed sprucing up. But, the brand isn’t satisfied with just the digital world.?
With its latest keynote at YouTube Theatre in California, the brand took the traditional keynote and turned it into an extravaganza with a festival feel. With over 50 speakers across three stages, the brand delivered exciting content about the potential of the Canva platform alongside interactive content and photo opportunities.
By opening this event to the public, what would have been an internal event became an engaging, external-facing production. And, by ramping up the fun factor with highly Instagrammable features, Canva increased reach through social sharing.
Goodwood Revival: The Most Immersive Historic Motor Race, Period
In a world where there’s all too much single-use wastage, the Goodwood Revival offers an important message: Revive and Thrive.
This historic race meeting is encouraging people to rethink, repair, and re-wear. Not only does this event celebrate iconic cars, it also brings vintage fashion to the forefront. In fact, it is the only motor event to be staged entirely in a period theme.?
While the roar of petrol engines might be less common in the new age of electric, their era can certainly teach us a thing or two about sustainability in that the craftsmanship of the cars and clothes was definitive. These items were built to last.
This is the spirit of this year’s Goodwood Revival. The vehicles, scenery, and fashion all create a sense of immersion that is highly memorable - all the better to drive the theme of Revive and Thrive home.
The FRIENDS Experience: The One in London
Could this BE any more immersive? Just like the gang did for Ross’ wedding, the FRIENDS Experience has come to London.?
This interactive experience lets attendees dance in front of the fountain, look into the purple neatness of Monica and Rachel’s apartment, play foosball in Chandler and Joey’s place, and snap a selfie on the sofa at Central Perk while enjoying some coffee and snacks. And, as an extra treat, this experience has special content from the two episodes shot in London.
If FRIENDS is your lobster, it’ll be there for you until the 3rd of November.
Dive into the full version of the Sleek Journal on our website for a dose of creativity and cutting-edge insights.