SlashData extends market research to additional audiences within the technology space
You do not need a market research company (like SlashData) to tell you how much the technology space has changed in the past 5 years. Stories from post-pandemic times seem like centuries ago, yet they are not. It was just 4 years ago when the peak pandemic response was an influx of developers in the industry, creating products and services that could help transfer everyday life online. Then, Artificial Intelligence became an everyday topic. Every company is now becoming an AI-enabled company.?
And this was just the last 4 years.?
How do we respond to the changing technology industry?
SlashData is a market research company. We show what we see. Right now, what we see is that we can help technology leaders navigate through these times in new ways.
With that in mind, we have taken significant steps to improve the value of our services to our customers.?
We are moving beyond developers, adding decision-makers and users in the technology space to the list of audiences we research.?
The most important decision we announce today is that we are extending the audiences we research to beyond developers. Our research will also address decision-makers and users within the technology space and dive into understanding their behaviour and preferences.?
Adding to what we are researching, not removing
For almost 20 years, we have been known for our expertise in addressing software developer audiences and their needs.
We will keep doing that. SlashData will always support software developer market research needs - our flagship. Our Developer Nation Community will continue to be important to us and we continue our investments and relationships with developers globally.
Decision-making has become more centralised, especially in the enterprise space. As a result, we have received increasing support requests to understand more about the people who identify as more than “coders.” This includes citizen developers, C-level, Senior, and Director-level decision-makers, and even retail users.?
So, we are embracing the change.
From now on, SlashData will be able to offer market insights on:
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This way, we can share insights on the audiences beyond “software developers”. Audiences that interact and can bring change in the industry.??
Dive into the full list of services we can offer.
Get more from SlashData, your trusted market research experts
Three years ago, we introduced custom research services: Custom Quantitative , Competitive Market Research , and Qualitative research . Since then, we’ve built a team of analysts, market research experts, and diligent project managers. Our workflow provides the infrastructure to run customised projects as smoothly as possible.?
Our in-house survey software and ML-powered methodology deliver cleaner than ever data
Even further, our in-house survey software, together with our Machine Learning-powered best-in-class cleansing methodology, delivers data cleaner than ever and cleaner than any market research company out there can deliver.?
We use it and can vouch for it.?
The real question now is: what questions are you eager to answer?
Let’s talk .?
About the author
Moschoula Kramvousanou is the CEO of SlashData. She leads the team and navigates the company through a rapidly changing space. She has been with SlashData for more than seven years, and took over as the new CEO in 2022.
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