Slack's Product-Led Growth - All You Need to Know

The Slack Playbook on How to Get Your Product to Sell Itself!

Product Led Growth (PLG) is all the rage in the startup world. It lets your product do the talking, gives users a great experience, and guides them toward becoming paying customers.

And who better to learn from than Slack? They're the kings of PLG. Everyone and their dog uses Slack, and they've grown like crazy without those old-school pushy sales tactics.

Okay, you're not going to build the next Slack overnight. But, by understanding how they did it, you can steal some of their secrets and apply them to your own startup.

So, let's dive in!

1. Freemium as the Foundation

Think of Slack's free plan as a tasty appetizer. You get enough to become hooked, but there's always that delicious main course (paid plans) tempting you when you get really hungry. Here's why this model is a PLG superstar:

• Low Barrier to Entry: Anyone can sign up and play around with Slack's basic features. There's no sales team to hassle you, no credit card required up front. This makes trying out your product a no-brainer for startups who are often strapped for cash and dread of commitment.
• The Hook – Limited but Lovable: Slack's free version isn't hollow; it's genuinely useful. You can chat, search for a decent message history, and integrate with a few key apps. But those limits, like the 10,000 searchable message cap, are there.

read the whole article at: https://www.productgrowth.blog/p/slacks-product-led-growth-all-you