Skyrocket Your Brand: Digital Marketing Behind Global Success Stories

The art of brand marketing has evolved through the centuries to reach today’s digital age. Because of today’s search engines, it is easier than ever to build and grow a brand using online marketing techniques like Search Engine Optimization and Pay-Per-Click Advertising.?

Sounding like complicated jargon, marketing professionals who are proficient in SEO/PPC can skyrocket your brand by increasing its online visibility, garnering higher brand recognition and awareness, and generating a loyal client base.?

So, how exactly does Digital Marketing work, and how can remote digital marketers boost your business revenue? Let’s understand.?

Brand Identity/ Personality/ Image- Concept?

From the start of the previous century, British and American advertising pioneers (like, W. S. Crawford's Ltd, J. Walter Thompson, etc.) independently but simultaneously started developing the notion of ‘brand personality’- the fundamental element of growing a brand.?

The idea behind this concept was argued as creating a 'buying habit' of products of a brand being marketed to consumers by 'building a definitive association of ideas round the goods' to stimulate long-term sales. Thus came the British concepts of 'product personality' and 'advertising idea'.?

Let’s understand this with an example of a popular brand. When JWT started advertising for LUX in 1915, they ‘repositioned’ its brand image as an up-market soap for fine fabrics, as opposed to its earlier ‘product personality’ catering only to woolen garments.?

How Does Digital Marketing Help with Branding??

According to HubSpot, digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet.?

By leveraging digital channels such as search engines, social media, email, websites, text or multimedia messages your business connects with current and prospective customers.?

Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service.?

Additionally, it's often more cost-effective than traditional advertising and enables you to measure success daily and pivot as you see fit.?Hiring remote resources from talent-rich countries like India makes digital marketing even more cost-effective for startups and SMBs. You can focus on business expansion while your remote resource works on building your brand’s online presence.

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Case Study Analysis: Canva?

Known for democratizing graphic design and making it accessible and user-friendly for amateurs, Canva aced online marketing to disrupt and dominate the world of digital designing.?

Founded in 2012 by Melanie Perkins, Clifford Obrecht, and Cameron Adams, the Australian design software became widely known in its first year of launching, with 750,000 users.?

Valued at $6 billion in mid-2020, it was valued at $40 billion in September 2021, and currently stands at a valuation of $25.5 billion in 2023, with a library of over 75 million stock photos, illustrations, and icons.?

So, how did Canva do (and keeps doing) it??

1. SEO- It dominates Search Engine Results Pages (SERPs) by creating SE-Optimized landing pages with URLs with focus keywords like “create” “templates”, etc. to cater to users' transactional queries.?
2. Content Marketing- A powerhouse of educational information, Canva’s 5-section (design, marketing, branding, nonprofit, teachers and students) blog has turned into a portal for courses, tutorials and events.?
3. PPC- In 2019, Canva targeted an estimated 3,000 keywords and phrases for Google ads in the US for which it received about 500,000 clicks at a cost of $1.5 million. Meaning, just about $3 per click, well below the $6.40 industry average for customer services.

Hiring a remote digital marketer can help you scale new heights in terms of business revenue. With a dedicated remote resource working on increasing your online footprint, you can focus on aspects that require a more direct attention on your part. Our suggestion: ride the new wave of business building via offshore hiring and achieve your business goals quickly and cost-effectively. ?