Skroutz focuses on promoting its merchants

Staying true to the strategy it has been following for the last few years, aiming to create a unique shopping community, Skroutz is launching a series of new advertising services for its partners to increase their visibility and sales through its marketplace.

After 18 years of operation, Skroutz faces a significant challenge: to effectively combine all the elements that have brought it to the top position in the field of distribution services and e-commerce in Greece. By providing high-level and efficient services to its partners, Skroutz aims to build a shopping community.

With at least 550 employees, Skroutz is continuously expanding through acquisitions and investments. In addition to its three founders, the company has a strong minority shareholder, CVC Capital Partners. The largest chain in the field of distribution services and e-commerce in the domestic market managed to increase its turnover from approximately 38.8 million euros to 57.5 million euros (net profits after taxes increased from 5 million euros to 12.5 million euros in 2020). Furthermore, the number of orders has almost quintupled, with a 379% increase in 2022 compared to 2020.

The importance of partnering merchants

The number of partners now amounts to approximately 8,000 merchants, following the company's decision to further enhance the qualitative and quantitative requirements for partners to succeed through the platform. Active merchants contribute to Skroutz providing users with an even better experience, while creating a commitment from partners to invest in their further development through the marketplace.

The new features Skroutz provides to its partners create a commercial environment that redefines the shopping experience. Through the platform, consumers can discover the best products for their needs and purchase them in an easy and secure manner. At the same time, merchants gain access to a highly active consumer audience, significantly expanding the capabilities of their stores and increasing their profitability.

The e-commerce of the new era

Last June, Skroutz decided to offer an advanced model of order processing and fulfillment, which participating merchants could join. Through the Fulfilled by Skroutz service, 130 partnering stores in technology, fashion, and cosmetics categories have already benefited.

Participating stores send their products to Skroutz's warehouses, and the entire order fulfillment process (collection, packaging, and shipping) is handled through the service. Returns management is also facilitated, and according to current data, over 1,000 orders are served daily. The goal is for 20% of Skroutz Marketplace orders to be processed through Fulfilled by Skroutz within 12 months, minimizing errors in orders and ensuring fast deliveries.

The new advertising promotion program

Skroutz also provides advertising solutions that aim to meet every brand's communication needs on its marketplace, offering tools for the entire marketing funnel, from awareness and consideration to conversion solutions.

Now it is launching a new automated system for designing, managing, and monitoring a "sponsored products" campaign, aiming to increase the visibility and sales of partner brands. It is an advertising vehicle through which brands can select the products they want to promote in the top-ranking positions of the corresponding category.

Advertisers can quickly and effectively activate their product promotion campaigns through the Partner Space, with full control over product selection, cost (setting their chosen CPC bid), advertising duration, and performance monitoring. All of this is done in real-time with great flexibility and autonomy through a fully automated process.

An indicative measure of the expected performance of the new advertising program is the fact that the brands that used the platform during the beta testing period experienced an increase of up to 52% in their visits to Skroutz and a sales increase of up to 25%. By leveraging this opportunity, they create added value in the marketplace, which has established itself as the consumers' reference point for the ideal shopping experience, recording over 8 million unique visits on a monthly basis.