Skoda Slavia | World Dynamic Premiere - Goa

SEVENTY EMG is delighted to have partnered with ?KODA Auto India for the launch of the ?KODA SLAVIA.

The World Dynamic Premiere was the third leg of the multi-stage launch program for the beautifully crafted, brand new sedan from ?KODA Auto India, the ?KODA SLAVIA. A part of the INDIA 2.0 project for the Skoda-VW Group, the ?KODA Slavia was the most anticipated car of 2022 in the premium Mid-Size Sedan segment and the media were craving to get their hands on the finished car.

70 EMG conceptualized a 6-day media and customer drive experience that saw around 100+ Media, Bloggers and Influencers, as well as a batch of lucky Skoda fans, come into Goa to drive this beauty.

DRIVE CONCEPT

A ?KODA is for someone who values the premium build quality and its Simply Clever features. For this event we combined the brand values of ?KODA and priceless experiences in line with the Slavia brand’s promise of It’s All That Matters.

As the experiential translation of these pegs, 70EMG suggested Simply Clever, delightful and authentically curated Goan touch points. With that in mind, every aspect of the guest experience was reimagined – from typical passive networking dinners, giveaways and even to the media pit stop.

Taj Exotica was the perfect host for #Slavia World Dynamic Premiere, with its spectacular views, expansive lawns, golf course and a dedicated porch to flag off the fleet of brand new Slavias.

The “House of ?KODA” concept, created for the Static Premiere was extended to Goa at The Figueiredo House, a beautiful 430-year-old Portuguese style mansion that even pre-dates the Taj Mahal by decades, with its rich history of European and Indian roots similar to that of ?KODA Auto India.

The media were invited for a pit stop during their drive to the House of ?KODA and meet the ?KODA representatives over a Tapas meal created by the amazing Chef Avinash Martins - the stellar chef from Goa, who recently exploded into the culinary scene.

The décor accents at the House of ?KODA was subtle but clever, like the use of vintage photo frames showing the history of ?KODA Auto, to using traditional ?KODA advertisement as Book covers, which were all appreciated by the media.

?KODA’s “Club 1895”, was translated at the wonderful Southern Deck, a beach restaurant in Benaulim. The venue was completely revamped and transformed by the 70 EMG team into a private, cosy Goan beachside experience.

To provide a delightful Goan experience at every touch point, in line with the philosophy of It’s All That Matters - carefully selected Flea market stalls from around Goa, our signature Tepee lights, and acclaimed chef, Avinash Martins presented his translation of classic Goan dishes using local ingredients. The live grills by the chef to the backdrop of the setting sun and the band Lynx were nothing short of magical.

The overall drive and the launch program was a massive success, helping ?KODA reach the 10,000 booking milestone and garnered over 3.2 billion reach across platforms, 1900 + media stories from the 180+ journalists/ 100+ media houses who attended.

70 EMG is truly proud to have been a valuable partner for ?KODA on the Slavia launch journey.

Watch Skoda Slavia | World Dynamic Premiere?- Aftermovie