Skincare for a Sustainable Future: Inside the Vegan Beauty Movement

Vegan beauty is more than just a fleeting fad; it's a powerful choice echoing the values of a global consumer base. The $18.3 billion vegan skincare market in 2022 is expected to surge to $29.3 billion by 2030, signaling a significant shift towards cruelty-free, ethically sourced, and eco-friendly products.

The "vegan" label signifies more than the absence of animal-derived ingredients; it's a conscious alignment of personal values with purchasing decisions. In this journey into vegan skincare, we unveil its complexities and how it goes beyond aesthetics, becoming a lifestyle choice.

Embracing Veganism: A Conscious Lifestyle Shift

One of the challenges of vegan beauty is that many cosmetic ingredients are derived from animal by-products, such as bones, skin, or organs. These often originate as waste materials from the food industry, potentially aiding in waste reduction. Nevertheless, ethical concerns arise regarding animal treatment and the sustainability of the food system.

The formulation of vegan beauty products proves to be a nuanced task, substituting animal-derived ingredients with plant-based alternatives that are safe, effective, and transparent. This task is challenging, requiring careful research, testing, and verification of every ingredient.

Here are the top five essential factors to smoothly transition into the world of vegan beauty products:

Formulating Vegan Beauty Products: Top 5 Considerations

1. Verify the origin of every ingredient

Vegan beauty brands need to work with suppliers who can provide clear and accurate information about the source and processing of every ingredient. This way, they can avoid animal-derived components and ensure their products are vegan-certified.

2. Work with a CDMO

A Contract Development and Manufacturing Organization (CDMO) can help you with technical and logistical aspects of vegan product development. They have the expertise and the vast network to source, test, and produce vegan ingredients and products, ensuring they meet your standards and specifications. They can also help you with quality control, regulatory compliance, and scalability, giving you a competitive edge in the market.

3. Communicate your values

Vegan customers seek assurance that your products are vegan, cruelty-free, ethically sourced, and environmentally friendly. Clearly and consistently convey your values on product labels and online platforms to demonstrate your commitment to shared concerns. Transparency and honesty about your practices and processes are crucial to showing customers that you align with their values.

4. Get certified

To substantiate the vegan status of your products, consider obtaining certification from a reputable organization dedicated to vegan standards. Notable certification bodies for vegan skincare include the Vegan Society, Certified Vegan, PETA’s Global Beauty Without Bunnies program, and V-Label. Each organization boasts different standards. Research and select the one aligning with your goals. Getting certified can enhance your credibility and trustworthiness, as well as your visibility among vegan consumers.

5. Comprehensive formulation strategy

Creating vegan beauty products involves a delicate balance of creativity and ethical considerations, requiring meticulous research and testing. Challenges include substituting traditional animal-derived components with plant-based alternatives while maintaining product stability and shelf life. Brands must continuously review and reformulate existing products to meet evolving consumer expectations, avoiding ingredients of animal origin and aligning with sustainable and ethical practices to ensure ongoing appeal and popularity.

Contributing to a Conscious and Sustainable Future

Vegan skincare, extending beyond aesthetics, emphasizes a holistic approach. Industry innovation, efficient development with CDMOs, effective communication, and credible certifications are vital for meeting consumer expectations for ethical and sustainable skincare.

The beauty industry's embrace of veganism aligns with evolving values, contributing to a conscious and sustainable future.

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SanderStrothmann is a leading certified full-service CDMO partner for product development in the fast-growing market for skincare and dietary supplement products. With more than 20 years of experience in the industry, our innovative solutions will set you apart from the rest. We have offices in Europe and Asia.

Contact us today to find out how we can help you achieve your skincare innovative product development goals.