Skincare: Introducing Marzia Cosmetics
Martin Green
Professional Beauty GCC Exhibition, Awards and the World Spa & Wellness Convention in Dubai
The founders of PRO BLUSH PERFUMES & COSMETICS TRADING LLC, Vikram & Lavanya , tells us why they decided to bring Marzia Clinic in to the region.
We have been looking to get a brand which was unique and different in concept as there were already so many brands which were labelled organic, natural or vegan, so for us we wanted to get a brand which is 100% natural organic but most importantly which was showing instant result yet with a unique concept. Marzia Clinic is 100% Italian brand from the design, concept manufacturing etc. Apart from being 100% natural certified its free from SLS, SLES, Parabens, Preservatives, Alcohol, Silicones, Propylene Glycol etc.. Each & Every single ingredient picked is either plant, flower or fruit extract. But the most important thing is their treatments are based on Color Therapy & AromoTherapy which is not only treating superficial skin concerns but promoting a better well-being.
There are 5 colors which is catering to 5 different skin concerns and its holistic approach and instant results made us surprised. Marzia has many other treatments which is Petal Di Luce for supreme lifting , 24K Gold treatment similar to Botox effect, VitaminC Active , Glycolic, Mandelic peeling for brightening, White now for Hyperpigmentation. There is amazing body treatments which is CromoAroma Body for Cellulite, Varicose Veins, Buttock Uplifting, Slimming , Toning & Many more which is based on Color Therapy & Aromatherapy. There is one more interesting product which actually caught our attention and also most of the clients like is their Amazing Fruit Massage gels which is infused with Fruit Juices & Phyto Endorphins.
BioAroma Oils used are 100% pure & you would feel it when applied during the treatment. Marzia has its own technology in their products which is called Dermo Bio Moleculare where they have infused oxygenating molecules in their products which starts penetrating into the deeper layer of skin. The key ingredients used in each range and products make upto 97% and hence the results are instant.
We have seen many Spas & Salons make minimal revenue out of their Spa department so after the introduction of the treatments there has been a great boost simply because the clients like trying out something new. Hence we launched Marzia in Middle East and we look forward on getting in more Salons & Spas.
We will be launching something new & unique at Professional Beauty GCC in February which we are very excited about and we can not wait to share this specially with hotel spas and day spas managers, directors and decision makers.
In fact 2019 Marzia has actually rolled out complete calendar which shows every month a new release of treatment.
? What are the main products and services?
Main line of the services & products is the CromoAroma Range for Face & Body – which caters to all skin concerns and body concerns like Slimming, Toning, Vericose veins, Uplifiting etc.. we also extended CromoAroma treatment - Shibui which is based on Japanese Tranquility concept & launched this year and formulation of the products more intense in terms of instant results.
There are other amazing treatments apart from CromoAroma – which is 24k Gold Treatment, White now for Hyperpigmentation, Petal Di Luce for Superme lift and one of the best Anti-Ageing treatment, VitaminC Active for Skin weakened with Pollution aggression, Glycolic & Mandelic peel which is very concentrated and comes in Kit with Pink Dermo Bio Moleculare Mask.
2019 there would be lot of other lines which is up for release every month which can customized by the therapist & even targeting each client request.
? What USPs does it offer to salons and spas, who decided to take the brand on?
The main USP is that the feel of the brand and color therapy consultation would make their client awestruck on how it’s possible??
For example if the client walks in the Spa and therapists asks her to choose any 3 colors from the 5 color & keep in it her mind, after the skin consultation therapist would tell the client what color she picked and its 90% always the same color what the client picked and therapist picked!!!
That’s how strong the color therapy works as the client would exactly pick the color of what her skin needs.
During the treatment the whole procedure is so holisitic that it starts with a back massage and during the treatment the client would sleep.
All the 5 CromoAroma facials are different from each other, the BioAroma Oils used in each treatment are different from each other ( Some oils like Lavendar & Rose gets repeated) and the massage technique as well depending on the skin concerns. If the client has more than one skin concerns when is back her for her next treatment she would getting entirely new experience.
Best part about the brand is we can mix & match and create a new treatment, which we have done for some Spa which is very Unique and we don’t give to another Spa.
We as Pro Blush provide complete support for our clients when take in the brand, from training the entire team – the concept, color therapy, retail training & during launch event where we help them selling the sessions & products.
We as a team believe in continuous after sale support. We also provide with Marketing support etc..
? What the clients say:
They have seen a boost in their Facial income and most importantly the clients are really loving the feel of the whole facial experience as they don’t get normally when they get the facial done. From the back massage & the entire procedure they really get a relaxing and calm feeling yet immediate results with their skin, so that makes them keep coming back for that 60 – 70 mins experience.
The therapist totally adore it and they are confident in suggesting it so they are able to sell more & word of mouth spreads and gets in more clients.
? Why did you decide to set up a beauty distribution company in the UAE and tell us bit more about it and yourself:
Vikram Says : It’s because of my wife’s passion, Lavanya that Pro Blush is formed . She has such an amazing knowledge about science since coming from Medical background of Skin Anatomy and very particular about choosing a brand and I have seen that she makes an effort and point in choosing the brand to be unique and moreover which shows results without causing any harm. We have a salon & Spa which she is completely managing from last 3 years and I have seen the detailing she has put in while choosing the brands & I knew that she is the one who would know how to pick this as well.
We started our work almost 2 years back before starting to see what line of beauty product we should get in without being called ohh the same product among others.
Lavanya Says: I have always been a person towards Skin & anything that has science in it will catch my eyes. So before bringing in Marzia we tried about 24 brands from different parts of the world to see which would suit & bingo Marzia stood out of all, the first thing caught my eyes was the color therapy. Being born & raised here I have been to the top most Spa to lowest and there is rarely any brand that does color therapy with aromatherapy for skin treatments.
So we started our trials with the brand, we tried the treatment for a year to see if it fits in all season especially in summer, me & my therapist tried in different skin type we cross changed to see if there is any reaction and we were surprised that there was no reaction and it shows amazing result. We fall in love and we decided to get the brand. The way Marzia produces their product is with so love and patience and the ingredients used in each product so different from other that actually gets the attention.
Setting up Pro Blush was to bring unique brand that was different & would help any class of Salon or Spa owners to boost their Spa income. We have seen a growth in our Spa & our client’s Spa department after adding Marzia. Besides that Beauty has a very major role & growing so fast in middle east that every day there is a new brand getting launched and people like trying new things and since the shift is being Organic & Natural would be advantage.
Marzia Clinic will present at Professional Beauty GCC expo
on 17 - 18 February on stand K36.