The Skin Care Habits & Needs of Gen Z, Alpha, Millennials, Gen X and Boomers: NEW REPORT
??DOWNLOAD FULL REPORT HERE: https://www.gcimagazine.com/brands-products/skin-care/article/22918750/generational-skin-care-from-futureproofing-to-rejuvenation
To understand generational care, it’s important to first understand their beauty priorities and shopping patterns.
In a late 2023 survey of more than 4,000 U.S. consumers, 麦肯锡 found that 31% of surveyed consumers intended to splurge on beauty and personal care in the coming months. Female respondents, perhaps unsurprisingly, prioritized the category more than men.
Across generations, 30% of consumers’ spend fell in the skin care sector, according to a 2023 LendingTree survey of 1,950 U.S. consumers.
A closer look at generational data points to some stark differences.
Gen Z: Highly Engaged in Beauty
Predictably, Gen Z had the highest purchase intent at 36%; notably, that percentage shot up to 59% among high-income Gen Z women.
According to Lending Tree data, 60% of Gen Zers “find it important to try new beauty products.” The firm also found that the generation’s average annual beauty spend totals $2,048.
Furthermore, 57% of Gen Zers are compelled by high-end luxury beauty products, “much higher than the 48% across all consumers,” per Lending Tree. That said, 52% have regrets about overspending on beauty.
Millennials: Eager to Pay for Youthfulness
Millennials’ beauty and personal care shopping intent was second highest among all cohorts, at 33%, per McKinsey.
According to the Lending Tree data, millennials were highly likely to prioritize skin care in their shopping (38%) compared to other cohorts. That’s no surprise. Per the report, 72% of surveyed millennials would trade cash for a “chance at more youthfulness.”
It’s also not surprising that 68% of millennials believe it’s important to try new beauty products. Their total spend in the category? According to Lending Tree, it’s $2,670 annually.
The data points don’t always have a consistent logic, however. For instance, 67% of surveyed millennials are willing to spend more on high-end luxury beauty. That said, 40% have regrets about overspending on beauty.
??Get the full report, including Gen Alpha and boomer data, targeted concerns and emerging ingredients/claims, and more, featuring insights and data from:
Dominique Gagnon , vice president of consumer brands for Debut Biotech / DEINDE
领英推荐
Michelle Chavez , vice president of innovation, Accupac / Cobalt Labs
Nina Esposito , area sales and managing director, Provital
Kenvue / Neutrogena
PLUS new offerings from Lady Burd Cosmetics , HCP Global Cosmetics Packaging / HCP Packaging USA, Inc, and Monteloeder by SUANNUTRA
Brand Incubation | Product Innovation Executive | GTM Strategist & Scaling Consumer Brands | Advisor
1 个月Thanks for including me and DEINDE in the discussion!! Great coverage and data of the shift to preventative vs. reactive mindset of younger generations re: skin health.
Director - Personal Care with Agrizy
1 个月Interesting
Co-Founder & Co-CEO @ SOS | Strategic Operator | Inventor | Mentor | Board Member | Angel Investor
1 个月Susanna Twarog Julian Chu Sarah deSimas Casey Haley