Skills for success in PR

The last two weeks were reserved for our first two skills for success in PR: Understanding the data and being a good storyteller. Today we'll talk about the third one: The gift of gab.

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The gift of gab is also something you could be born with, but you could also learn it. It means that you have to know how to talk, persuade and influence. If you think about your job as pitching someone, either through e-mail, phone call, or in person, you have to be able to get that hook. You have to know what to say, when to say it, and how to get people down to path in order to do what you want them to do, without necessarily asking. You can practice this skill with your friends, through some basic topics, and you will see how much power you have if you formulate conversation the right way. Try it out!

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Next week's topic: Understanding the value of relationships.