Skills - Online Business Promotion

What is a promotion? Why you need a business promotion?

One American (Trump) came to India, went in one village (Rampur) for some work.

Once he get down from bus at rural bus stop, he saw a man sitting under the tree with some earthen pots. It was his shop. He was sitting under the tree and eyes were close. The gentleman assume he was sleeping.

He shook the man. Why you are sleeping? you should be active, do the promotion of your business, sell more and do the expansion of business in every city of every country in entire world. You will become rich like me.

The man asked him, what I will do after that (rich person)?

You can take rest (with all your luxury available in life)

He said, I am doing that only this afternoon.

Moral is you should know, why you need business promotion? Once you note down all the reasons for this, you can decide promotion strategy.

Your business promotion strategy will indicate you the requirement of skills you need.

Online promotion skills (List as example)

• Collaborating with designers to create logos
• Composing concise promotional copy
• Composing marketing emails
• Composing direct marketing communications
• Constructing consumer surveys
• Developing rapport with clients
• Interviewing sales staff to gauge customer responses to brands
• Listening
• Proposing new products and services
• Generating sales
• Selecting and training brand ambassadors
• Soliciting feedback from customers
• Storytelling
• Writing reports
• Writing executive summaries
• Writing press releases
• Attention to detail
• Conducting focus groups
• Demonstrating products
• Educating sales staff regarding brand viability
• Facilitating focus groups
• Facilitating meetings and discussions
• Leadership
• Pitching marketing plans to groups
• Presenting to groups
• Analyzing consumer survey data
• Analyzing consumer demographics and preference
• Applying principles of differentiation to marketing plans
• Applying the principle of segmentation to marketing cases
• Applying strategies for targeting to marketing projects
• Calculating appropriate retail pricing for products
• Completing analyses of competitors / competitive analysis
• Conducting market research
• Conducting media research
• Conducting SWOT analyses
• Critical thinking
• Defining target audiences
• Devising marketing plans
• Evaluating the validity of research
• Financial analysis
• Monitoring industry trends
• Planning promotional events
• Planning the distribution of products
• Problem solving
• Quantitative skills
• Researching and selecting media outlets for advertising / promotion
• Selecting retail sites
• Solving marketing problems using qualitative analysis
• Statistical skills
• Aesthetic sensibility
• Brainstorming themes for advertisements
• Developing concepts for new products
• Devising press releases
• Devising rewards and loyalty programs
• Evaluating product packaging options
• Event planning
• Storytelling
• Writing advertising copy
• Listening
• Empathy
• Persuasion
• Influencing others
• Knowing your competition
• Negotiating rates and terms
• Identifying compelling product features
• Setting realistic prices
• Remaining calm
• Conforming to deadlines
• Organizational skills
• Problem solving
• Processing criticism about campaigns
• Resiliency
• Responding to threats to brands
• Time management
• Avoiding procrastination
• Determining keywords for search engine optimization strategies
• Developing social media strategies
• Generating marketing emails
• Ability to handle customer relations management software
• Manipulating statistical packages
• Familiarity with Microsoft Excel
• Reviewing websites for examples of products / services being promoted
• Utilizing presentation software
• Aesthetic sensibility
• Analyzing consumer survey data
• Collaborating with designers to create logos
• Completing analyses of competitors
• Composing concise promotional copy for Twitter
• Composing marketing emails
• Conducting focus groups
• Conforming to deadlines
• Constructing consumer surveys
• Creative
• Critical thinking
• Cutting costs
• Defining target audiences
• Demonstrating products
• Detail oriented
• Determining keywords for search engine optimization strategies
• Developing social media strategy
• Developing concepts for new products
• Devising press releases
• Devising rewards and loyalty programs
• Educating sales staff regarding brand viability
• Evaluating advertising proposals
• Evaluating the performance of agencies and contractors
• Evaluating product packaging options
• Facilitating meetings and discussions
• Facility with customer relations management software
• Financial analysis
• Influencing others
• Interviewing sales staff to gauge customer responses to brands
• Leadership
• Listening
• Managing budgets
• Manipulating statistical packages
• Microsoft Excel
• Monitoring industry trends
• Negotiating rates and terms
• Organizational
• Planning promotional events
• Planning distribution of products
• Problem Solving
• Processing criticism about campaigns
• Presenting to groups
• Quantitative
• Researching and Selecting media outlets for advertising/promotion
• Resiliency
• Responding to threats to brands
• Results oriented
• Retail site selection
• Reviewing website models for promoting products/services
• Sales
• Selecting and training brand ambassadors
• Setting prices to maximize profit and sales volume
• Soliciting feedback from customers
• Statistical
• Stress management
• SWOT analysis
• Storytelling
• Time management
• Utilizing presentation software
• Writing reports
• Writing advertising copy

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