The evolution of TV ads ??
What's the last TV show you binge-watched?
Connected TV means we can devour entire seasons at a time, and allows brands to create innovative, highly-measurable ads that can respond both to their audience's behaviours and cultural movements.?
Back in the day, TV advertising was a bit 'spray and pray', but with CTV, brands can serve ads based on the audience (demographics, interests, location). And by targeting audiences like this, advertisers can reach their audience as they jump from app to app and show to show.
The ability to measure results and optimise specific KPIs means TV has now evolved into a powerful vehicle for performance campaigns.?
Brands can get a clear picture of who sees their ads and what impact it has on them. And because of this nuance, we can create our own episodic storytelling with our ads — just like a TV series.?
It's no wonder that CTV ad spend is expected to hit $21.2 billion this year,?up 39% from 2021.?Now that's some food for thought.?
So you’re looking to create a promotional video to supercharge your marketing? Whether you’re a?SaaS business,?B2B, or B2C, video is a powerful way to get your message across.?
In this article, discover what makes promo videos so effective in video marketing, things to consider when making your video, and how to begin the process of creating a successful one.?
Here's yet another ad we've seen recently that gives us some serious inspiration!?
First shown during Friday night's Love Island, Netwest's latest ad is a 'Carpe Diem'-style feast for the eyes that looks to encourage consumers to gain financial confidence, presenting Natwest as a helping hand that will guide them to reaching their goals.
With the upbeat soundtrack of Gwen Stefani's 'What you waiting for?' reflecting NatWest's message, this is an energetic 30-second ad that's full of swagger.
Never releasing its grasp on our attention, it shows us quick scene changes and fun edits, blending animation and live-action footage of folks thriving as they make confident financial decisions.
What you waiting for? Give it a watch ;)?
领英推荐
A mind-boggling 74% of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months, according to a new report by Sprout Social.?
But how do you find your influencers? What content should they be posting? And how do you start your creator program? Search Engine Land explores...??
Yep, you read that correctly.?
Riding the nostalgia wave of Stranger Things, KFC has taken some unconventional inspiration from pretty much every horror movie from the 70s and 80s to promote the release of its latest menu item in Spain.?
Featuring a limited-edition pizza with a base made of fried chicken — sorry, a KILLER limited-edition pizza with a base made of fried chicken — this short horror pays homage to American filmmaker Sam Raimi, famed for his work on movies including The Evil Dead.
The film was initially screened for journalists and film specialists at Cinesa Proyecciones in Fuencarral, Madrid, before being released on the brand’s Twitch channel. There's also a secondary trailer for the film that will run in cinemas until the end of the month.?
It's an interesting approach for KFC, but it seemed to have paid off! Within the first few days, the film was viewed over 100,000 times over Twitch and Youtube, and social media saw it reach 13 million people, with 1.3 million interactions.?
Until next time, stay remarkable!
?Skeleton
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About Skeleton:
Skeleton is an award-winning?video production agency?that provides video strategy, production, and marketing for businesses and brands all over the world.
With smart thinking and bold creative, Skeleton is always pushing to create world-changing work famous for its creativity, technical wizardry, and the amazing results we achieve for our clients.