Size Doesn’t Really Matter

The public may admire a corporation for its impressive size. Who in the United States doesn’t? But when a business, however gigantic, gets snug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.”

Being a small firm can sometimes be an advantage, allowing you to play on the quality and exclusivity of your service. However, your size can also put off impending buyers. It is up to you to sway them that you are at least as professional as your larger competitors.? As Mark Twain once said, "It's not the size of the dog in the fight, it's the size of the fight in the dog."?

Working from home can create an image problem although many a successful business is run from home. It is imperative that what you look like doesn’t scream SMALL. Your website must be pristine not poorly put together. Remember, your potential client can look you up so make sure your credentials look the part of success. Your phone system can play an important part of your image. Larger companies seem to have not only automated attendants answering the phone but On-Hold Messages delivering both branding and marketing information. On-Hold messages are both cost-efficient and effective.?

Since 1987 HoldMasters, Your On-Hold Message Company has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects while engaging and informing the caller. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.?

Let HoldMasters help you when your business is on the line.