Six Ways to Change Your Biz

One thing I’m pretty sure of, “Most people don’t change until staying the same becomes too difficult. ”There are two ways to change or reinvent yourself. One is that you add new services or items to your business or, two you create something new and exciting that stands alone. 

Many businesses put the brakes on marketing, educating and selling sometimes because they have had a successful month or year. So many times business owners say, “I want to be….bigger than….better than….my competition.” Well, that takes the chutzpah to do more than the day to day tasks of your biz. The networking needs to be constant, the marketing and education needs to be consistent, 

The reason businesses don’t do marketing and education is generally cash flow.

6 Ways to Kick It Up a Notch 

1. Position yourself and as expert, possibly the only expert, what do you do that no one else can do?

2. Budget dollars for the new initiative, hire people to help you. If you are a construction firm, you may not have marketing skills. HIRE! Seek Advice!

3. Create a competitive edge (offer something no one else has).

4. Keep your employees in the loop, they are your best allies and your first customer. 

5. Flexibility, easy to say hard to maintain. Keep flexible, be willing to ‘course correct’ when things go south. 

6. Leverage your relationships…. call, meet with and contact anyone and everyone who can help you achieve your goal. 

Think about Amazon, they not only are changing with the times they are a trail blazing company. Who would have ever thought they would buy Whole Foods. It seems like Amazon has their finger on the pulse of the buyer. 

Start today, just change your mind!