?? Six things you need to do to build, launch and sell your ideas.

I have been selling my own IP for over 25 years. Selling yourself, creating programs and crafting IP takes a huge amount of time. It also takes a lot of energy and resilience. There are six areas vital to build, launch and sell your ideas:

1. Know your stuff.

Spend time being curious. Research, write, draw, explore and expand on your ideas. Don't judge your own ideas. Explore what you know and what other people have to say. Expand on the thinking that exists. Become a leader in the thinking space you are in.

2. Create top quality stuff.

Put a lot of effort into anything that has your name on it. The quality of your work matters. Everything you put out into the world is a reflection of your persoanl brand.

3. Make your stuff relevant.

Ask about people's problems - everywhere you go! Consider the challenges and problems of the industry, person, or position you are working with. Create relevant solutions that help people feel understood and seen.

4. Tell people about your stuff.

You need to get brave about sending your stuff out into the world. Write and publish often in as many places as you can. Write daily your thoughts, observations, and ideas. Tell the world what you want them to know.

5. Have meetings with people who need your stuff.

Invite people to read, listen, or experience you. Push out blogs, podcasts and events. Meet people face to face as often as you can. Connect with people daily in real life and on social platforms.

6. Surround yourself with people who understand your stuff.

Support others and get supported. Put energy into others. Be interested and interesting. Learning never stops. Spend time with people who know more than you.